15 - Clare Standfast on Optimising your copywriting skills

Claire Standfast is the founder and owner of rurally based copywriting and marketing agency, Windmill House Creative. As an ex magazine editor and generalist Claire returned from a stint of living in Europe with one goal in mind, to grow the diverse creative assets of Australian small businesses.

Clare is a HUGE advocate for female solopreneurs and small business owners who are looking to create cash flow and jobs for their communities and families and climb the business ladder – without breaking the bank.  

Recently, Clare launched an eLearning course, which has seen her teach small business owners across the country how-to organically and cost-effectively grow their businesses through social media.

Claire joined me from her farm in Goondiwindi and so there are a few points in the podcast where the internet was a little glitchy and that's just part of living on the land. 

In this episode, Claire shares some of her advice on using copywriting to attract leads into your business, how to nurture your customers, to build strong long-term relationships and the importance of clearly communicating your marketing message to make sales without being sale-sy.

The key takeaways from this podcast

 

  • Using copywriting to attract leads into your business

 

  • How to nurture your customers
  • Ways to build strong long-term relationships with customers
  • The importance of clearly communicating your marketing message to make sales without being sale-sy

Links mentioned in the show

Find Clare on instagram - windmillhousecreative

Website - www.windmillhousecreative.com.au

 

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