Donna: Hi, welcome to part two of my tips and tricks for skyrocketing your social media results with strategy. Now, when I pulled my notes together for this topic, I realized that there was so much to cover that I had to split it into two. So if you haven't listened to part one, go back to the previous episode and do that first, so that all of this makes sense together.
Now, the reason that I decided to do this two-part series is because I decided to make social media, the focus of information to share with you in April. So the entire month, that's what I have been doing. Daily tips on stories, a few reels centered around maximizing impact on socials and of course, regular posts as well.
And this podcast. So April was a month that was bursting with different tips and tricks and hacks and strategies, just a whole bunch of handy bits and pieces to help you make the most of your social media marketing and the grand finale to all of this is a three-day challenge that I'm facilitating, which actually starts today.
The 3rd of May, can you believe it's May already, like, it just blows my mind that we're almost getting to that halfway point of the year. So if you're listening to this episode of the podcast and it's before 10:30 AM Australian Eastern time on the 3rd of May, you could still jump into the training. If you go to donnahann.com/threedaychallenge.
I only run this training once a year. So if you can squeeze it in, you definitely should. If you want take the next level up on social media marketing. So I'm talking about saving time with my system. I'm sharing my system with you, which is going to save you bucket loads of time. There's loads of templates.
I'm giving you 50 Canva templates that you can adapt to suit your business. It's going to save you the time in the creative aspect. Plus I'm giving you a list of 50 different kinds of posts that you could use, which is great for inspiration. If you get stuck on ideas, I am going to be sharing with you how to be more consistent.
And of course my favorite thing, the strategy behind it all. So in this two-part series of the podcast today, what I'm going to be covering when we're talking about skyrocketing, your social media results with strategy, I'm going to be diving into nailing your niche market. Looking at your ideal customer avatar and your marketing message and how to structure your content.
So what to post, how much to post, how to break down the strategy behind those posts. So it's super duper effective. So let's jump in and get started.
All right. So let's get stuck into this episode of the podcast. Part two, of two part series all about how you can skyrocket your social media results with strategy. I love strategy because it gives us a plan. It gives us a way forward and it stops us for kind of like throwing stuff to give a hazard and not seeing any results, which is using up your energy and your time for no reason.
So let's dig in, I'm going to talk about nailing your nich market, understanding your ideal customer avatar, and you're creating a marketing message. And I'm also going to talk today about how to structure your content. So let's dive straight in. I'm going to start off by talking about nailing your ideal customer avatar.
Before you can sell anything effectively in your business, you really need to understand these now an ideal customer avatar is often referred to as an ICA. Now we need to nail your niche or now your ICA. And it's really about great marketing is all about great messaging. So you need to work on this continuously. You need to craft it and evolve it over time and master it.
A lot of time and energy goes into attracting and converting our customers to buy from us. And your time is precious and so is your energy, so you need to do it right. And that happens when you create branding that appeals to your ideal customer avatar or your ICA or your niche market.
When you target your ICA from the get-go, you'll not only save time and energy and money in the long run, but you'll build a beautiful clientelle, that will value you just as much as you value them. And let me tell you, when you attract your ideal customer avatar, it's going to save you a lot of drama in the future.
So be consistent with the kind of language that you use, because it will say a lot about you and your business. So we need to get really clear with your messaging and how you stand out. You want to be confident. You want to claim your space with big brands, at big bold brands. So this is branding is something I covered in part one of this episode.
So go back and listen to that if you haven't already, but it's all about standing out from the crowd in a very busy, noisy space, which of course is social media. And you need to understand your point of difference from your competitors. You need to ask yourself how you're creating an emotional connection with your audience.
What is it that's pulling them towards you? What's that attraction? How can you be a marketing magnet to your niche market? And the way to do that is to really understand as much as you can, about your ideal customer avatar, you need to take their problem and their pain point and lead them to the solution, which of course is your product, your service, your program, whatever it is that you do, you need to understand why they would choose you over everybody else.
And you need to understand the outcome, the end outcome, the promise that they'll get, if they work with you. So a way of thinking about this, that I share in my ready to rise program and something that's worked well for me, which I learnt so many years ago when I was a leadership trainer. This is something that we talked about a lot or that I thought about a lot.
And I structured a lot of what I delivered around this premise. So I want you to imagine that you are a radio station. That's called WIIFM, What's, In It For Me, people will tune into you. They will listen to you if they know that there's something in it for them. So I want you to work really hard on identifying what your core promise is, what your solution is.
For your ideal customer and their work that into everything that you do with your messaging and your marketing, it has to be effectively meeting the needs and the desires of your ICA consistently over time. So that then you will attract the right kind of people too, right? So this is all making sense., I hope.
Now I've got a tool that's going to help you to identify your ideal customer avatar. And from that you can flesh out your messaging. So if you want to grab that, it's a really simple to use one page document, go to donnahann.com/ICA. I'm going to put that in the show notes. I want you to go and grab that.
And as you're completing it, I want you to give yourself a rating out of five. How well do you know you ICA? And number one would be that you have no idea, you completely winging it. You've never done this kind of activity before. You're just throwing spaghetti at the wall and hoping that it sticks with your social media marketing.
If you're a five, you're a hundred percent clear and you have it all documented, you know exactly who your ICA is and your marketing message is on point. Where do you sit in on that scale? Regardless of whether you're a one or a five. Looking at your ideal customer avatar and reviewing it on a regular basis is absolutely important to what you do for your business.
So go ahead and grab my ICA template to help you really identify and get clear on your niche. Because the thing is, you need to know who your ideal customer is, where they're hanging out so that you can reach them, what their challenges or their pain points are, and then why they would value what you do.
In some cases, a great way of working through this template, is to actually survey your existing customers, figure out why they are so attracted to you, what it is about what you do and how you do it, that they love so much. And then do more of that. In other cases, perhaps if you're new to business or if you're comfortable in doing that, which reaching out and getting feedback from your clients and customers is something that you should be doing on a regular basis.
Anyway, something to get familiar and comfortable with. But if you don't already do that, if you don't have customers, you're at the beginning of your business journey, another way that you can do this is to kind of imagine that you are your ideal customer avatar and let's face it. A lot of the reasons why we start a business or why we develop a product or a service is because we've identified that there's a gap in the market, probably because at some point we've needed that thing.
Right? A lot of the time, we, our ideal customer avatar, or at least the base of that. So that's another great way to explore it as well. So this is a template that you can use to really understand the demographics of your ideal customer avatar. Things like their age, their gender, their income, where they live, what their occupation is, we explore their stories or their background.
We look at their goals. So their values and their goals are usually the big drivers for your customers, understanding and identifying what makes them tick and what motivates them to buy. Really getting clear on their challenges and their pain points. So their fears, the problem that they're experiencing, because you are the problem seeker and the solution maker, and you need to understand what those challenges and pain points are so that you can.
Either develop new ideas or inspire you to write, messaging and copy that really attracts them. And then you need to understand their objections. So what might be stopping them? Why would they say no to your product and service and then work your way around those things. And you need to understand their role in the purchasing process.
So are they decision-makers, are they the ones that ultimately spend the money or are they influenced by somebody else? Do they need to run it past somebody before they do that. So getting really clear on that is super important as part of really skyrocketing your social media strategy. The other thing that I want to dig into now is a bit of an overview of how to structure your social media.
So this is a big part of the strategy and I go into this in more detail in our three-day challenge. It's actually a big part of what I do with. If you miss the three-day challenge. As I said, I only offer it once a year. I also covered this in my Ready To Rise program as well. So imagine there are three buckets in front of you.
One is labeled building awareness. One is labeled increasing engagement, and one is labeled conversions and sales. Those are your three buckets. When you're building your social media content, then we're going to fill those three buckets with seven different types of content. The first type of content is looking at your why.
So people want to understand why you do what you do. It's how we can build that human element. So some of the types of content that you want to create is centered around your why. Another piece of content that you want to explore is your business insights. So letting people in a little bit, not necessarily behind the scenes, that's another part of content that I'm going to share with you in a second, but giving business insights in the types of things that you do within your business, the types of services that you offer, another one is inspiring and uplifting content.
So this is the fun stuff, right? So not everything has to be about selling, in fact, we want to make sure that 80% of the content that we put out there is more around the awareness and the engagement stuff. So those two buckets, so 80% of your content needs to be filling those two buckets. And 20% is more sales and conversions.
So inspiring and uplifting, like quotes, affirmations. Like that's what I like to do. But for your business, figure out what that is for you. Number four is behind the scene stuff. So show people what it's like to be behind the scenes in your business. Videos is great for this in showing how you create what it is that you create.
People are really inquisitive. This is like filling the curiosity of your ideal customers that are tuning in and watching you number five is about me. So this is something that I've been talking about a lot recently with the ladies in my ready to rise program is let people in on who you are. People want to buy from people.
People want to understand who the person is that they're buying from. So when I look at social media profiles, I'm really surprised. So often that in the buyer, it doesn't tell you the name of the person that you're dealing with. And I sometimes search through all the different posts and be like, who is this person?
I want to know who they are. So make sure you're letting people in and introducing yourself with a regular post, a video, whatever it is, a real and making sure that that's one of your pieces of content on a regular basis. Don't just do it once and forget about it. Make sure you're doing it, maybe once a quarter at least.
Then we've got the six piece of content that I recommend that you do is sharing your features and benefits of your products and services that you offer. And then finally, number seven is your spotlight or your showcase. This is your sales posts, right? So those are the seven types of content that you want to fill those three buckets with.
So your why, business insights, inspiring and uplifting content, behind the scenes, all about you, features and benefits and spotlights or showcase. So those in a nutshell very quickly, I know that was like a super quick overview, but that's what we are going to be, they're the types of stuff that I find really help to build that out in your business.
So can you see that if you were to take the time to plan, can you see how that would be way more effective in what you're putting out there to do it with purpose, to know what your purpose is with each of those different posts or reels or stories that you're putting together to really have a clear understanding of what are my three buckets and what am I filling those buckets with.
And when you do that, you'll be building awareness, you'll be increasing engagement and you'll be eventually getting those conversions and sales. If you're doing it consistently. So I'd love to know who is willing to start to plan your social media content with strategy. I want you to send me a DM. If this is something that you're going to start doing on a regular basis, because it really, really is the thing that's going to skyrocket what you do.
Now, as I said, I just want to reinforce this. Not every post that you're putting out there, or every piece of content that you're putting out there should be selling something. Ideally you want to aim for the 80 20 rule. So 80% informative, fun, entertaining, which is your why, your business insights, inspiring and uplifting, behind the scenes, sharing more about you.
And then the other 20% is selling a product or service, so that's through your features and benefits and spotlighting or showcasing what you've got there. So we need to allow our audience to get to know us, to get to like us, which is through the building awareness and the engagement content before we sell to them.
And the reason for that is because people won't buy from you without a sense of trust. And they'll build that trust by getting to know, and like you, so it's that age, old marketing ad age know like and trust. And if you want to dig deeper into creating your own social media strategy and getting a plan for getting that high engagement and results in sales, then definitely do the things that I've suggested through this two-part series.
So. To part one and make sure you understand your mission statement. And that you've got a really clear understanding of how the brand anatomy works for your business, get your branding really bold and point and a consistent through everything that you do. So you're instantly recognizable when people are scrolling through their feed, make sure you understand your ideal customer avatar.
That's also super important and make sure you're getting your messaging on point on brand for your ideal customer avatar. And then understand and start to implement the different types of content within those three buckets that I've described for you. So I hope that this content that I've, shared with you today has been really helpful and that you're going to go and get those templates and start implementing it into your business to skyrocket your social media results through strategy.
That's something that's really worked for me. It's something that really works for my clients that I work with in the Ready To Rise program. And I hope it's been super helpful. Thanks for tuning in today. And I will catch you next week for another episode of the She's In Business podcast.
