Donna: Lauren Law aka "Lawsie" is an ex accountant ex financial advisor and now works with Melissa Brown, a self-made multimillion dollar financial educator and business strategist. Together they deliver Mel's signature online course, my financial adulting plan and while Mel is very much the face of the course learning joys, being behind the scenes and working one-on-one with women to help them reduce their financial overwhelm and understand why they behave the way they do with their finances and help them design on life that they're really excited about.
Lawsie is mid thirties owns her own home and has built a life by design. She has an investments in property and shares and she also helps run her husband's small business. So not only does she know the theory, but she also knows how to put it into action. So I asked Lawsie to join me as a guest on the She's In Business Podcast to unpack some pricing psychology concepts when it comes to getting pricing right for your business.
So if you're at the start of your business journey and you want to avoid costly mistakes, or you've been in business for a while, and you want to get a better understanding of how to price your products and services to your customers, then chaining this one is for you.
Well, hello hello. I'm Donna Hann, host of the She's In Business Podcast and as you heard in the intro I'm joined today by Lauren Law aka "Lawsie" so welcome Lawsie to the podcast.
Lauren: Thanks so much for having me I'm excited to be here.
Donna: So with all my guests, I always ask them to take the limelight and introduce themselves and share their business journey thus far.
I would love if you could take the limelight and tell us a little bit about you.
Lauren: So I think the important thing for people to realize maze on actually not a business owner but I am an ex accountant so I've been working with business owners but 12 years and in that time have worked with hundreds of small and medium business owners. My husband also has his own business so the accountant on the one that is doing the business stuff with that and I also work closely with Mel in her business and helping her run and deliver her courses but I have interest in full disclosure. I did actually go into business with Mel for a little bit when we started financial advisory firm.
And we both realized that that's not my sweet spot and I'm much that I landed in the employee camp but I absolutely love working with business owners and getting involved with them. So I kind of have been able to create this beautiful position where I'm working with business owners all the time. I'd used to do a whole lot more than I do now, but it's still involved in that space and being able to work with Mel and my husband and the other friends and people's businesses as well.
Donna: Yeah, that's so, so great. Do you want to tell us a little bit about the programs that you work with Mel in More Money For Shoes and all that kind of stuff?
Lauren: Yeah, sure. So the main course that we run now is the My Financial Adulting Plans so it's aimed, primarily at women that plenty of blogs do it because they hide behind their wives as they work through the cause and as the name suggests, it's all about helping people take control of their finances so they can live a life that they want to and with the dollars to back it up, because as we all know we went to at any of this stuff at school and even as an accountant that has gone through Uni and then post Uni studies and all those things, we weren't taught this stuff and so, so many of us are battling through trying to get into credit cards are with focus solely on paying our mortgage off and not looking at other things like having different income streams and having side hustles and small businesses to fit in with our lifestyle or support our job that we're doing as well like all of those things, so the course is very much about getting people to understand who they are and why they act the way with money that they do and mapping out a plan as to where they actually want to get and the finances that they need to support that as well as then providing education around investing in shares and property and in business as well.
Donna: Yeah. I love that, it's so empowering isn't it? To really have control of your finances as a woman.
Lauren: Absolutely, yes and so important because it just gives you if you're in control of it, you just have so much more choice and freedom and options which I think is super, super important.
Donna: Yeah. I love that. So I asked you onto the show to talk about getting your pricing right. Inside business and it's such a tough thing I think for so many businesses owners because there's so many different ways to do it depending on your business model and your industry. So I want to explore a few of those with you if we can today. And I'd like to kick off with cost-based versus value based pricing.
So can you tell us like, what is that for starters?
Let's start there.
Lauren: Yeah, sure. So cost-based pricing is the easier of the two and because it comes down to dollars, like what are the material costs for you? If you're making a particular product. What is your hourly rate? If you're a delivering a service like you can ease shouldn't say easily. Sometimes it can be a little bit, keep that you can still work out the dollars that it actually costs you in your business to deliver. A particular goat or a particular service which makes easiest, it's all cool. I know it costs me X amount therefore I'm going to charge Y amount value base, like anything that seems to have the word value in it is a whole lot more subjective and he's there for a whole lot harder to do but if you can spend the time to do it and to work at out.
Is generally so much more profitable for you but also such a better experience via customers and the reason that it works for both of you is being value-based pricing you need to understand what is the value or the benefit that your good or service is going to provide to your customer because if you can work that out and if you can really articulate that and communicate that to your client, they understand what they're buying from you and then you feel good doing it because you know that you're delivering something that they want or they need and you're able to charge it at a right that you generally is going to far exceed the cost of what you're doing. So if we were to put that in an example, say when we worked in the accounting, if we knew that our hourly rate was a hundred bucks an hour and we knew that it was 50 bucks worth of costs to cover rent and admin stuff and computers say for example, we know that our cost is 150 bucks an hour. So if we wanted to deliver a particular service like a tax planning thing or something we could and we knew that that took three hours at a time we'd go on we could charge it at $450. If we look just on cost, if we wanted to go bow you based though we could look at it and go well, what does this service do for our client?
We know that it gives them certainty around their profit, we know it gives them sense around the tax bill they're going to have, we know it gives them certainty because they can play around with different scenarios of what if I do these so that before 30 June and really not that added a really interactive session for them and the client to the value to the client of that far exceeds 150 bucks like it's a $1,000 or $2,000 dollars and if we can communicate that back to the client, the client loves it. We love it because we like awesome we know it's actually providing a benefit that they need and versus getting paid a whole lot more for doing exactly the same thing that we would under a cost-based model, again you can't just go I think this is worth $10,000.
You've got to be obviously in tune with your client base and if you for example, you're dealing with so tray to businesses in that example you might go really the maximum I could charge is a thousand dollars, but I know it's not going to take me that full three hours or if you do with bigger businesses, it might be I know I can charge $2,000 for that even though it's the same three hours work because of the value that I'm going to deliver. So you can see even in that example of he's a bit, it's hard to lean into that value based pricing. You've got to do the work, you've got to understand your customers are but if you're in a space where you can do it, generally you're gonna find that it's much more profitable and beneficial for both parties.
Donna: Yeah, absolutely. Is it different when you're doing value based pricing for a product?
Lauren: I don't think so, no because and I mean it depends on the product. If you're selling I don't know, highlighters a highlighter such a hand specimen if it's something like that, that's really sort of low cost and high volume. You're not really generally going to be linking into the value-based but if you have a particular product that you know is going to deliver so much more value to your customer I mean, look at Thurman mixes versus saucepan. Do you know what I mean? Like the enemy has built this whole brand, I mean I don't have one but I hear enough about them around the value that they bring, they're giving you time back then making that dinner and meal prep so much easier and all those things, so you can absolutely lean into value based pricing providing that, fits with the nature of the product that you're selling.
Donna: Yeah. I love that and I liked that you really touched on that point of your business model in the way that you set your price and looking at are you going to be doing a low cost product and you're going for high volume of sales and the same we service or are you going for a high cost and therefore you're going for low volume and then you can deliver a different level of service to those people, if you're going with low volume of sales, which therefore you can probably push that price up. Would you agree with that?
Lauren: Yeah, yeah. Provided that you're still getting delivering the value with the thing that comes down to is being able to communicate that value to your costumer.
Donna: Which is really about understanding your ideal customer avatar and getting that mix right. When you creating your marketing it's really getting that marketing message, right? Isn't it from the get-go right?
Lauren: Yeah. Oh, absolutely, yeah. But I would also what I would say to that is as much as everything could be perfect and go we want that right from the get-go it's still your business and it's particularly if you're a new business or a startup and you're still working your way through the murkiness of going, oh my god what have I done and how do I do. You can still tweak and change or completely overhaul everything, so I think it's just realizing that okay things that you have set up, you can still change them if you want to and need to.
Donna: Yeah, absolutely and I think also if you can factor in the little forethought of how you want your business to be in five years time and shape it around that because it's so much easier to do that at the beginning and go, okay. What will it look like if I go for high volume can I sustain that? Or what will it look like if I go for high touch points in whatever it is that I'm doing if it's a product or service and I'm really going to the end degree in customer service, can I sustain that as my business grows and I leverage the scale of my business? Because I think sometimes what happens is we get five years down the track and we trying so hard to sustain what we've promised and keep up with what we, I guess, have set out business out to be and that can just be our own expectations in our own mind as well as what we've put out there to our customers.
But you can really burn yourself out in doing that. So I like what you're saying going, if you get to that point you go this is not working for my business. You can always change it, but it's also great to have that foresight and go okay. What will my business look like in five years time? What do I need to do now to ensure that I can sustain the growth of my business and still deliver the way that I want to?
Lauren: Yes, absolutely and I think that's equally important for the sale of products or the sale of services, because even if you will making something maybe you've got a hobby of candles or whatever it is, and you got I'm going to sell that at a market but if your longer term vision is, I really want to be able to wholesale this to other retails, to sell my product. It's about being conscious of that when you setting your pricing now and selling it the market because if you're only doing it with, I know a $10 mark a couple of something and then you want to wholesale it and you know that your wholesale, that people that you want to sell it to so the ratio is to the end customer want to double, what your price is it's like? Okay, well if I'm only getting a $10 mark up now and I know that they want a double it. Is the price of that candle worth double, if not more what I'm already selling it at and if you go know there is a disconnect there and so you really need to look at how am I going to press it now, to make sure that when I want to rate have these rates out through a reatel that's not may down the track.
I can and same with your services because I think the biggest thing in services is too often. So when you start out it's probably just you, you want to over-service you want to over-deliver, you're hanging on DLA today's beautiful clients that have come into your world but then it's going to reach that point where you. I can't do this, it will lead to burnout it leads to all of those things. So it is trying to get just started out or starting out. It's like hearing this and going okay, how can I protect me now? To make sure that the business is sustainable for me and my clients down the track once I have growing
Donna: Yeah, a hundred percent I love that. Can we talk about the psychology of pricing concepts? Now this is something that I'm learning more about all the time and I love listening to your podcast that you do with Mel, there's so much goodness in there. Can we talk about CHAM pricing, tell us what is it and how does it work?
Lauren: Yeah, sure. So, be like you and Mel could be besties and talk all things psychology and pricey but yes, CHAM pricing is definitely one of those concepts and if you're exposed to it all the time and you probably just don't even realize it.
Donna: Yeah and this is the fascinating part of it is we are, when you've played one of these you're like ah, I've seen that here, I see it there and I bought that because of that.
Lauren: Yeah, definitely. So your CHAM pricing is all these studies done and it was found that the price and in a night as opposed to a real number. So I think $39 instead of $40, $999 instead of a $1000 dollars. You will get more sales and it sounds ridiculous when you think about it, logically I go as an accountant and as anyone that can do basic math, it's $1 difference but the difference is huge and if you think about it, step back, objective langer.
How many times do your point? Have you bought something and you go, it was setting on box. It wasn't 40. Oh, oh, suddenly it's less than a thousand bucks. I'm talking the difference of $1. Would you logically disguise? But it makes such a difference and even visually, like if you're looking at 9 9 9 best than thousand dollars. Nine, nine showed up.
So it works, you kind of go oh, he's less than a thousand bucks perfect. I'm still sitting in the hundreds that are not the thousand. So it's just in a way that if you ask someone a product for $20 consider dropping it to non-team. Yes, it's only a dollar but it track that and say, does that make a difference to your sales? Because based on all the studies, I guarantee that it will and these can work for all sorts of products or services like even if you were to check out the pricing options for The Modern Financial Adulting Plan we have a monthly option which is $99 surprise surprise, less than a hundred bucks to remind payment is 3 49 again, we're sitting below that three 50 and making it sound, oh, it's just three 50 and if you were buying it upfront, it's not nonsense. Like it's not a thousand dollars the non is like your ultimate charm price but five and eight have also been shown to work well. So again, I would just recommend having a look at your pricing regardless of what type of business you're in and what age or stage that business is in and just see is there things that you can do to tweak it? Can you make it end in a 9? Can you or drop it to a 5 or an 8 and just test and measure and see how that goes? Because all of this stuff with pricing it's an item, it's an assignment and it's a science. So I'm very much factual and this shows a little formulaic or oh, I do X, Y, and Z and that is my pricey. It doesn't work like that. I mean, cost best value based pricing just highlights that really but also then it is testing and measuring it and for some things that we talked about, maybe the town pressing doesn't work in your business in which case it doesn't matter, but then been trying some of the other options and techniques that we'll talk about as well.
Donna: Yeah, I mean I've seen that work and I've certainly been a client of that or a customer of that and going into store and exactly buying for I'm thinking oh, that's under 40 bucks or whatever. It totally works, yeah.
Lauren: So does it sounds better?
Donna: What about price anchors?
Lauren: Yeah, so pricing because it's a really interesting one and I think the easiest way to describe it is like could probably think of it let's go high end. So let's say you work into a designer store I'm so not designer. So I think of male walking into a designer store and there's an amazing bag and it's $5,000 $10,000 dollars. I don't even know but ridiculous they for me, I go that is a ridiculous amount of money to spend on a bag. But if I particularly like that brand and I walk into that stock shop and I see it, I go oh my God, that's a lot of. money, put that on the absolute wishlist so dreamless, that they went on looking at the cheaper products say a pair of sunnies or something that a 300 bucks I go, oh, that's a buck because I've already anchored myself to that really super expensive bag as I walked in.
And these can work both ways because in the same instance you go, I really like those $300 sunnies I'm going to buy them if you had gone into say sunglass head or somewhere that sells like a whole lot of sunnies and you saw the $300 ones you might go as see if I'm going to pay 300 bucks for sunnies I'm going to buy 150 old pair of Oakleys again because you just haven't got like you're anchoring generally to the high price but it's also important to think about the reverse and if you say offer a few different products or different services and you're finding that everyone's buying the cheapest one, what is it with your pricing that you're offering that is anchored them to that cheapest price point particularly if you're wanting them to buy the next level up program.
I say for example, for you as a business card you might go, I only want to work with a select number of clients on a one-on-one bases. So you much Hodge out at a really high premium again, it's anchoring people go, wow look at her price she knows her stuff, this is the process. She's I can't afford that but therefore I'm going to drop down to this next product or service that you offer and I'm going to do that because I still get a bit and bit and I still get a little case of donor, I just don't get her as intensely as I do up at this level. So it's just about making sure when you are looking at your pricing if you've only got one product or one service, can you extend it to more would be kind of one of those things and then can you set something as a price anchor? That then makes your other offerings, same better value or more attainable or reachable for people but it is thinking about again, to your point before we go, when you're setting up your business or you're doing a business you need to be forward thinking and setting this up, that whatever that option is that you ultimately want people to buy. Can you continue to deliver that along time because you don't want to have to keep tweaking and changing things all the time because that's a whole lot of work as well.
Donna: Yeah, absolutely. Yeah, fantastic. Oh, this is so good. This is such good stuff. The other thing I think about when I think about like those high, high end stores like you were saying, like bags that have thousands of dollers. Sometimes I will walk past those and look and I see that really expensive bag in the window or right at the front of the store and I'm like, I'm not even going to go in there cause there's nothing in there that I could possibly afford me if I touch anything and break anything, we're going to be like, how do you combat that?
Like obviously that's really, really high end but I guess for a small business owners particularly the ladies that I work with, there might be some fear around putting something that is a higher ticket price. In this online store or if they're like at a market store or whatever, is there a way that you have seen works with doing that? Like if there's a bit of fear around that or...
Lauren: Yeah, I think it's all relative. I mean, if we're going to design a obviously huge marketing budgets and everything behind it and the way that that works with them is because people go, I want a bit of that brand and whatever that brand means to them socially. So that's kind of where they get that had that thing in there where is on like you're my own, what am I going to buy there? I just keep walking by food for people that have bought into that brand or particularly love it. It works it's because they already going to enter into that store. They want that thing and so it's there and they go like on for that, but I'm going to buy these instead. I think when it's a smaller product or service, it is making sure that you've got options and being able to communicate the value that comes with those options and it's certainly not saying that you've got to have a really extensive one.
It might just be that you have got like, it's making sure because often what we would recommend as well, when it comes to your pricing is to have three different options. So it was three different products three different services. However that works because then it helps create choice and so within that, you can create that end cost so like I said for you, you could go I'm only going to work with a few clients one-on-one so that's going to be my highest product, that is my anchor. That's still relevant and works with the clients that I'm serving but it's just I'm not able to serve all of my clients to that extent and I don't necessarily want to, but here are my other options.
It helps sort of work out the value and where people think that they sit and again, as a side note to that three if you are offering three options, you want to make sure people are going to generally choose the middle one cause right. I don't want to look at tape Skype. I don't want to have the most expensive ones. I'm going to fall for that one that's in the middle. So it's knowing that as well and therefore, when you are setting things up you can go make sure that whatever your middle option is, is the most it's set up. So it is definitely profitable for you, it's sustainable for you and for the business and the client long term.
But then that's where you're using those anchors as well. Like it's always, it's that low point anchor and a high point anchor and it don't, they don't place anything it's got to be this like really out limit exclusive thing because to your point, if you are going oh, I want to have a business coach or I want to a particular product for something and I asked the first thing I see is that really expensive one. If that doesn't make sense to the rest of your brand I'm probably going to just candy business and just keep moving on because they go, oh, that's out of reach. So with ease you've again you've got to understand your avatar, your ideal customer and then make sure that you've got something in there that helps people make sense of your pricing.
Like that's what you're essentially trying to go, here's some different things that you can attach yourself to with regards to pricing and the different things I offer and then making sure that they're hopefully choosing the one that you can deliver the most profitably and sustainable.
Donna: Yeah and I liked that you mentioned to make that the product that's based in the middle, that as you said most people will usually go to make it the most that you can with the highest profit margin. So you really want to look at that when you're positioning those products next to each other or their services to go. Is the middle one, the one that I can make the most money out of and as to your point, the one that I can sustain as my business grows if people keep choosing that one thing, you've got to be able to sustain that.
So that's, I love that and I think too, this leads me beautifully into decision fatigue in that sometimes we can overload our customers with too many price points, too many options and that can be confusing and completely turn them off.
Lauren: Obsolutely I don't know but you're looking by be going to like retail shop and then there is just too much stuff there on like I'm out. It's exactly that same thing cause I just go, I don't even know now like it's just, it is too hard which is where having things as simply as possible listed out as soon as possible or displayed as simply as possible without trying to go is everything that I can do. He's everything that I can offer you. You will find it your say absolutely increase because there's too many people, especially now I think we say it more and more that we just don't have to keep making decisions so make it easy for me.
Donna: Yeah, exactly. Yeah. I love that cause it is, it's like if I relate that to like when we go out for dinner and it's got this massive, massive menu and you're like I'm starving, hungry. I just want something that I feel so overwhelmed that I don't know what I'm going to choose and if you liken that to maybe like an online shop or something like that, where you've got so many options and then there's different postage options you might have a really high level of cut abandonment because people just go too hard kind of thing I'm walking away from this. So in regards to shipping because this is something that I guess can be really challenging and I myself many years ago I had a online retail business and I was selling products for families that enjoy the great outdoors, camping and stuff like that, to make it easy when you've got a little one in tow and I found these fantastic, they were like a camp chair but they were a highchair.
Fantastic. The thing was transporting them or freighting them to different places. It was really hard especially in Australia with our country being so big in sending it from Queensland to Perth, to WA. It was like half the price of the item just in freight alone so that became really hard and I think it's where a lot of businesses come on stuck in that price they're shipping so that then it cuts into their profit margin or they lose sales because we add the cost of shipping on at checkout and it's too much so people walk away. So do you have any help or any suggestions you can offer to help people with that?
Lauren: Yeah. This is a really interesting one and because I think ultimately it's got to come down to understanding and knowing your customer and what they're going to do and it particularly if you're looking at like online retail space is so easy for us just check it in Google and guard bond. I don't like it. This particular thing that I'm looking to buy I've got it open on five, six different suppliers and I'm going through and I'm like, who's going to give me the best deal on should be an uninfected during that in and so it is making sure then depending on what you're offering, if it's going to be available at lots of places you really go to GRA con around what other people offering and how can you get it to work cause I think there's one thing from the bullet point of view, but it's also going to bake from a point of view for you as well and being able to go, how are you going to manage and sustain these within the business as well? Because you know, how many like, are you going to do custom orders for a custom quotes rather for freight? So you're not losing out but are you prepared for you or someone in your business to be doing that work so that higher labor costs, can you automate it and do all those things?
So I really feel with that, that it is a bit of testing, yeah and to be able to say it to track caught a bend, abandonments kind of and say the word like you said, because there's just no one way it's all whereas if you know that you're the only one that is selling this product, then if people want it they're going to have to pay for it regardless but also how can you remove as many friction points as possible? Like for me I love it. If I go, oh, I really like the main, the most frictionless way for me to buy something, things I go awesome. I really liked that product done and I can get all the way through and it's like it's free shipping. I don't even have to think about it. I just know that that has been factored into the price of whatever that product is that I'm buying, you can do that. I feel like from the consumer point of view it's the easiest. Then I just go, oh, whereas I know damn well I've looked at some things and gone.
I'm not going to bother to buy it online I'll just wait until I go to the shops or something cause I'm not going to prepare to pay the shipping so it is a game where you have to understand your market, who is actually buying your product, how readily available your product is and then doing what you can to make it as seamless as possible but also that it works from the back end as well. So I'd like, yeah there's no unfortunately one size fits all to be like, I think this is a great way but it's you've really got to lean into who your customer is and what the good is that you were selling to figure out where you fit and what options you've got available.
Donna: Yeah and you can do things like spend over X amount and then you get free shipping and that can help you reach your sales as well. There so many different ways to do that but I like that you gave some options there in making considerations when you're setting that up for your business, which is great.
So is there anything that you would add to what we've already spoken about in regards to this psychology of pricing concepts that you think is really relevant? To small business owners or startup business owners that would help.
Lauren: Yeah. I think it is becoming aware that it is actually a thing that exists and I know we've touched on a few but there is so many more different sort of psychology things that are around and I'll send you through a download if you like, so that you can put that in your show notes. So people can have a look at it because there's just so many, so many different things that can apply but I think it's also about being system, like not being afraid to try things and abandon them if they don't work. So if you find that you've got your three things, different pricing options set up and people aren't buying the middle one then it's like, okay, I've got to go in and change that or if everyone is buying your top and you'll find it particularly service-based again, that you're just doing too many one on ones and that's not sustainable. Then you need to look at your pricing because obviously the value that people are getting from that or the perceived value that they're getting is a whole lot more than the price you're charging.
So that's probably an indication for you that you need to put your price up with that or you need to change something in your offerings. So it is very much it's setting up all the businesses stuff is setting up that system so it's easy for you to monitor and do this stuff. So you might go around each month I'm going to try or each quarter I'm going to try a different one or two different changes to my pricing to see how that goes and testing and measuring it and if you hate numbers and if you are just like, oh god I just don't want to do that I do my business because I love what it is that I do or I'm really passionate about what the good is that I so find someone that can do that for you, because otherwise you wanna be trialing all these things which is great but if you don't actually test anything, you don't know what's working and I think that is super important regardless of whether you're starting a business today, if you have been in business for 12 months or five years or 20 years, like you still pressing is something that is always going to change and it's being aware that your customer is going to change or the expectations of your customers changed because there's other people around you and business making changes to how they're running and doing things and therefore you can't just be a stick in the mud. You have to be a bit flexible and to change it and just to keep looking around but also I think it's being aware of what others in your industry are doing and what your competitors are doing that, knowing that you don't have to do that as well.
Like you've asked to go back to the good old accounting firm days 10, 12 years ago most accountants were charging a billing by the hour that was just the industry standard think a lot of pre-vet like lawyers, all of that at six minute increments can we now as you've gone into your shape, you can move away from that like we opted to changing, we're going to do fixed pricing and quote clients up front and it's going to cost you X amount today to actually turn this year for example and they would give us 50% up front, we do the tax return they would pay the balance, nothing right or wrong with that it was just very different at the time to what the industry was generally doing.
So I think to, it is your business and you get to choose how you want to run it and so I think it's just about not getting stuck in that, this is the way that everybody does it, this is the way my industry works. That may well be the case but you can change it to make the business work for you and how you want it to run and I think that is so irrelevant regardless of the age and stage of your business or the size of your business.
Donna: And I think it's also really relevant for all areas of your business too, not just in pricing. You are the captain of your ship, you can change a business to suit your lifestyle to suit the season of your life which is what I talk a lot about in my program with Ready To Rise with the ladies I work with in juggling a family and a business. We need to be flexible to shape and reshape that as time goes on and constantly come back to lack the testing and measuring of our pricing, it's that self-reflection and looking at your business with a bird's eye view and going what's working, what's not, what do I need to tweak and change to make this work for me but also to ensure that my business is profitable because otherwise what will happen is you've got a very expensive hobby that you're maintaining and if it's not returning to you financially, then it's okay to have a hobby. It's okay to have a side hustle but if you're treating it like a full-time job it should be returning you a full-time income, so yes...
Lauren: I could not agree more with that one I feel like that just needs to be like the exclamation mark at the end of that sentence because it's so true. So true.
Donna: Well, I have had an awesome time talking to you about all this stuff and as you said, there was so much more we could dig into around this so I'm thrilled that you're going to give us a download, which is awesome where people can go and find out more about all of the pricing stuff we've talked about and if they want to explore more about what you offer with Mel and the programs there, where's the best place that we can direct people to.
Lauren: Yeah, absolutely. So it would be Melissa Brown with an a on the end of brown she's fancy. So it comes out to you, so on there you'll find it links to the My Financial Adulting Plan and we've also got some master classes and specifically a prerecorded master class on pricing as well that people can check out to if they really want us to know on pricing and yeah which I would encourage people to do, like to follow the tips and all of the information and just remember that it's not a fixed thing so you can always change it and just if you are doing it, please test and measure it so you know what is and isn't working for your business, so you can just get closer and closer to that perfect pricing.
Donna: Love it, so that you have it. There's Lowsie Lauren Low sharing all of her knowledge on getting a pricing right for your business. Thanks so much, Lauren. It's been awesome having you on and I hope that I might be able to get you back on the podcast at some stage to talk about a different element of finances and business because yeah, you just give so much great stuff so thank you.
Lauren: Oh, thank you so much. It's been a pleasure and always happy to come on and pick up.
Donna: If you love the creativity, the challenge and the buzz of building and growing your own business but you wish there was some way you could learn the business skills and the strategies to avoid burnout. Then you need my framework. The Ready To Rise program will show you the path to integrating the three sides of you: the inspired smart business woman, the devoted present in the moment mom and the grounded energized. I'll teach you the step by step strategies that will take your business to the next level and pave the way for you becoming the savvy business woman that you know, you have the potential to be.
Next week, starting on Tuesday, the 31st of May doors will open for the next intake into the program and I'm hosting a series of free mini sessions so that you can get a feel for how I run the program and its benefits. If you want to join me for the daily mini sessions then you need to head over to my Instagram page or my Facebook page. I'll be showing up there daily and to find out more about the Ready To Rise program, head across to donnahann.com/course
Join to the program close on the 7th of June did marketing diary so you don't miss out.
