Donna: Branding is the cornerstone of your business and now more than ever, humans want to buy from humans. So, that means they wanna get to know the person behind the business and that my friend is you, which is why Melissa J. Scott is my guest on the podcast today.
She's quite literally a rock star. When she's not working with her clients inside her branding and marketing agency, you'll find Melissa singing in her band, lifting at the gym or walking her dog.
Through connection marketing, Melissa is rocking the industry with what she does. Melissa teaches her clients how to tell the story behind the story, build authority, create trust and share social proof to build their personal brand and to connect authentically to their ideal clients and customer.
So, welcome to another episode of the She's In Business podcast. I'm your host Donna Hann and today I'm joined by a rock star and that'll all make sense in just a moment but Melissa J. Scott, welcome to the podcast.
Melissa: Hello? Hello. I love to be here with you.
Donna: So Melissa, I would love for you to start by introducing yourself. Tell us about your business journey and a little bit about your rockstar history.
Melissa: Oh, that's so funny. I laugh every time I hear that, anyway but it'll all make sense as you say, when I tell this story. So I started out in business. I'm a lot older than you Donna, but probably yeah, 25 years ago, I would've started out in my own business, just kind of fell into it.
Literally, I was a graphic designer working in a studio. My boss had lost a ton of clients. She'd seen a lot of potential in me and had let me actually develop my own client base and I was so young.
I was only like 25 and so sassy. I just went out there and got all my own clients because I just had so much self-belief I didn't know if that was the hard thing to do.
So I just went out and did that, it was fantastic. It was back in the day before online, so I really learned how to hustle and do everything in the offline space, which was great. I literally just did it by cold calling. Like I love that, I wish I had some of that tenacity now at 51 that I had at 25, like that whole tenacity, just to pick up the phone and cold call because that's still where the magic's at, but that's another story.
Anyway, she lost a ton of clients and she turned to me and the other sales rep there and she said she didn't wanna lose face with all of her clients by letting us go because she just had to cut overhead immediately, and she had other people that had worked with her longer, so her loyalty kicked in and she let them stay on even though we were more valuable.
So, she got us to start. She was in a terrace, she got us out just to keep working in her terrace downstairs and rent, the space off her. Call ourselves a different name and work look like we were working within her operation, but we weren't. We were actually working for ourselves.
That's how my business started. So I was a graphic designer, so I just literally fell into it, it was the most amazing opportunity. Then we moved into web design because obviously that came along, I had children, so I split up with my business partner at the time because he didn't back in the day when people weren't working from home, they weren't working online as much.
He couldn't understand that I would wanna do that, have my son in my care and work alternative planner hours, so it forced me to work just with myself again, the most amazing opportunity that happened to me. So I was probably around 28 when that happened and I just sort of grew and grew and grew from there.
I, as life would have it, my marriage failed. I had three young boys under 10, one with Asperger's, one with ODD, the other one with an anxiety disorder, so it was a very colorful life that I had trying to manage all of their special needs, managing my own business, supporting us as a family. I was supporting our family before that had happened anyway.
So I've always just been in business, working for myself. Wasn't even a conscious thing. It was just survival and it was the best way to be able to do that, to meet the needs of my children and to support us and, and create the income that I needed to survive and not be dependent on anybody else.
So, now I find myself at this age, my sons have grown up. They all still live with me and I now am in a beautiful situation with all these years and years and years of knowledge, out of helping so many businesses grow that I've moved into this space of more marketing consulting, because I see the value and the strength of businesses now in this online world, how they can brand their business around themselves and be the rockstar of their business, whatever that means to them.
So, that's kind of how I landed, where I am right now. I still have the design agency and look after my existing clients, but I'm really moving outta that space of teaching people how to create marketing strategies and action plans and create content that people actually can connect with and give a shit about, that is relevant to their industry.
Coming from them from a per... a personal point of view, a real heart centered place, because that really, that floats my boat.
Donna: Yeah, absolutely. Totally floats my boat too, because when I'm working with the ladies in the Ready to Rise program, or I'm doing one-on-one coaching, it all starts from that place of heart centered values and to build your business around that.
So, I love that your techniques in marketing and branding also wrap around from that as well, and the other thing that I love is that you as an independent woman were able to create the business of your dreams, while also wrangling three boys, which I have two and they're busy.
Like boys are busy and by doing that, and that's another reason why I do what I do is because I want women to have the freedom of choice and opportunities to create the lifestyle that they would like to create and do the things that light them up each and every day, so I love that. I love that.
Melissa: Absolutely and my boys were really wrangling is a great word, that's a brilliant word and they were gifted at sports and that's how they, their self worth came from sports.
So, I had to be available every afternoon from after school to get them to all their sports training. I can't tell you how many times I've sat in the car and done work from a laptop until nine o'clock at night from, you know, five o'clock in the ARVO to nine o'clock at night from various soccer fields and athletics tracks around Australia.
Like as you know, one of them got to a national level with his sport and it's so important, I think for women because that's your audience who you're talking to to be really empowered, to be able to create those opportunities for their families, because if you're working full time and you've got your kid in daycare, you actually can't get them to those activities.
The whole point of being in business and doing it well is to be able to support yourself, but also to be able to create those opportunities for your children.
Donna: Yeah and to be present in the moments that mean the most, right? Treat that freedom within your business. I love that.
So, marketing is totally your jam and I just wanna briefly touch on where we were talking about rockstar, so also Melissa is a lead singer in a band, which I think is amazing. Tell us a little bit about how that happened for you, because I know it's something that you've recently kind of circled back to and re embraced as part of you and your passion and what you do.
Melissa: That's right. I grew up in regional New South Wales, a place called Temora and all I ever wanted to do was be a lead singer in a band. There's not many opportunities for you to do that when you're in a little tiny town of four and a half thousand people, so I left town at 17. The second I left, I finished my HC.
I jumped on a train and came to Sydney, moved to Sydney and found... and started working, but found myself a band and sort of made that dream come true, but their life would have it, I lived that dream for three years until I was about 20. Then I traveled around Australia. Then I sort of... Never came back to it for 30 years.
And then last year through COVID actually, which is when music instrument sales went through the roof, so many people went back to their musical instruments. I went back to singing and I started songwriting with my partner at the time and we released a few songs, which was pretty funny, and then after that, when everything opened up again, I actually joined another band.
And now I do that in the, as my part-time passion project, so no record evolution rock, we, what we play a lot in Sydney and what's amazing though, is that like you never stop like some people have blown away that I went back to it and I'm like, why wouldn't I go back to it? My life is free now. Like I have way more, like I said, my kids have grown up.
Why wouldn't I go back to it and live my dream again? So I inject that and it'll make sense when we keep talking, but I inject a lot of that personality into my personal branding. For my business, because that is who I am and it means so much to me and it's kind of my personality ,and it's all about creating rockstar brands anyway.
So, it's kind of really nice dovetail linking to it and it helps me stand out. If I market around that, it helps me stand out from my, I don't think of anyone as competition, but the other people that. I might come up against it sometimes in my, it helps me stand out. It gives me a point of difference to everybody else and people, they need to link you back to something.
So, if you can link people back authentically to something that you truly are in your heart it's so you're so memorable. You're, you're a step ahead of everybody else rather than being the same, same.
Donna: Yeah and your website, screams, rockstar. I love it. It's so great. It absolutely screens rockstar, so let's talk about like, when I looked at your Instagram page and your website, as I said, you've positioned yourself as a connection marketing coach.
So, tell us about connection marketing and how does that differ from regular marketing? What is connection marketing?
Melissa: Ah, great question. The reason why I called it connection marketing again, was to differentiate myself from everybody else in the marketplace, so people would talk about personal branding or just marketing or relationship marketing.
And I felt well, I needed to have something different to talk about because we all have the attention span of a goldfish these days, so I packed up. What I do with my clients, which is really just personal branding and marketing to your audience through your heart center, through what, who you are and what you're about, but actually trying to connect with them in a meaningful way.
So, I just called it connection marketing because a, it wasn't called anything else and I wanted people to link connection and marketing back to me, so when it takes off and, and what's really cool is that more and more now? It's actually becoming something that we hear a lot more about. Brené Brown talks a lot about connection and I just love that for the past five years.
That's been what I've been talking about too, so if anybody follows my story or has been watching you for this long. You get that connection back to actually, that's what I've been talking about all along. Human beings, we are wired to connect and even though we are in the online space and we think that we are connecting just because we're online, you are not, you're creating noise.
You actually need to have something meaningful that can help people and not just educate people, but inspire people and get them to believe that they are capable of doing whatever service it is that you have and you can only do that by connecting and building trust. That's kind of the premise of connection marketing.
It's really based around personal branding and telling an authentic story.
Donna: Mmm, I think that's a really great point that you raise in making sure that you are connecting rather than creating noise.
Melissa: So much noise.
Donna: Yeah, there really, really is the other thing that when I was looking through your website, there were some words that really jumped out to me and they were unspoken truths, really popped out.
And what it said was there's an unspoken truth about your brand, just waiting to be told, so having so many women listening right now that perhaps, maybe are struggling to know where to start when it comes to sharing that untold truth about their business journey, about their brand, all of that kind of stuff.
Can you talk us through what you really meant when you wrote that? First of all, about your speaking, your unspoken truth and how, how do we do that? Like how, how can the listeners start to put that into practice. What are the tips you can give us there?
Melissa: God, I love your questions, say bloody good. That's um, we're obviously, and this is the whole beautiful thing about business.
You attract people that are aligned with you, so you obviously we're aligned because that, you know, jumped out at you and final clients that I attract, so if you are gonna speak about your unspoken truth, then you are gonna have a much better chance of actually attracting people with the same values to you because you cut through all that noise.
If you are actually speaking to their hearts and to the things that keep them awake at night, so when I talk about unspoken truth in, I'll use an example of my industry. I'm in the marketing industry, we create content for clients. One of the things I always ask my clients to do is create a new website, but I'll say to them, you really need to create a video.
The unspoken truth about that is most people are scared to make a video. They don't wanna talk about it. They don't wanna admit it or, or they'll just put people it away and they'll sort of come up with a million reasons why they don't wanna do it, but the unspoken truth might be that, that in fifth class they were humiliated by a teacher that stripped away their confidence when it came to per... you know, speaking out personally, because they were shamed.
That's an unspoken truth, so if I can tell those stories in my marketing to my audience, so that that's really relevant to them, then I will get that CEO or that business owner who touches them somewhere and they're going, that's me. That's my story and, oh my God, is that actually why I'm avoiding getting my new photos taken?
Is that actually why I won't do, I won't run a webinar, even though I know I should run a webinar for my business, so if you can just have those real that's the unspoken truth have real stories that connect to your audience, so you've gotta get to know your audience like they're your best friend. They should be your best friend and you call your avatar, but you need to know them intimately, not just like their demographics, but really their biggest pain points, their biggest things that keep them awake at night.
And it's called, I did a sales training course years ago. It was the best thing I ever did and it means getting down to third level pain, so first level pain is using that example of making the video. I don't wanna make a video. I don't have time to make a video. I think it's pointless. That's not even pain, that's kind of barely first level pain.
Second level pain is okay. I'm embarrassed. I don't really want to be open and exposed to what people might say about me if they disagree with me because I've been criticized before on social media and it really was embarrassing. I don't want, I don't want that to happen or my family to make comments to me and make me feel embarrassed about it, so I'm not gonna show up second level paid.
Third level pain really gets way deeper and that's like to the shame, something that they're really carrying, I actually don't wanna do this because of how I was made to feel when I was a kid or really deep, deep, deep stuff.
And if you can get to that kind of level in your conversations, in your marketing and your content creation, then you'll stand out and people know that you are the person for them.
Donna: Right, so how does that work then? I'm just asking questions for listeners who perhaps might be in a product based business. How does that apply there?
Melissa: Yeah. Okay, so I have a client who was in the camper trail. I worked with them for years and years and years in the camper trail account industry but for 10 years I work with them and so they sell a product. It's a camper trailer and caravans and so they, when we discovered what really cut to their core it's that people wanna connect with their families and their kids, and they wanna have better relationships.
And they really wanna lose those devices and they wanna give them the childhood that they had growing up, camping and fishing and playing cricket on a beach and it sounds so corny, but that is exactly what people wanna do, and so when we started marketing to that kind of connection with them, and then the pain, obviously in that is that perhaps your relationship with your kids isn't that strong.
And you wanna actually create that before it's too late. That's very powerful marketing message and that craps all over talking about this is the thickness of the shasy metal steel and comes from here and the canvas is this thickness like what's interesting is because I used to go and actually stand on the sales stands at the, at the big shows, the fairs to actually talk to the clients.
And I ended up selling more camper trailers than the dudes that were employed by the company, which I, to this day I love because they figured it out, so my late husband actually was in that industry. So he would talk to the dudes about all the stats and he knew I would be working on the women, on the emotions.
Because everyone buys emotionally 95% of sales decisions are made emotionally, so I'm talking to them about connecting with their families and their children and creating this beautiful patriotic life and that thing was just sold, so if you could find that connection piece when it's a product with your clients, you can sell, sell, sell, sell, and, and again, it always comes back to standing out.
You are different from everybody else.
Donna: If you are tired of spinning your wheels and are hungry for success, but wish you had a clear direction of how to achieve it, and perhaps a business coach at your fingertips to support you along the way. Very soon, I'm opening the doors to the Ready to Rise program and it can be just the thing that you need to get off that hamster wheel and start making real progress.
Not only that, but I'll help you to establish a healthy work-life blend between working on your business, being present with your family and taking time for you. For more info go to donnahann.com and sign up to the waitlist and get Ready to Rise when I open the doors on Tuesday, the 31st of August.
It's the last time this year that you can join the program because if you miss out, you'll be waiting until 2023. I can't wait to welcome you into the Ready to Rise program, but for now, let's get back to the podcast.
Let's talk about personal branding because I think that this is something that I don't know, like you've obviously been in, uh, the marketing realm for so long as a long standing marketer at the top of your game over the years.
I'm sure that you've seen a change in the marketing behaviors and leaning into personal branding, especially recently, like I've seen so much change in the last couple of years with people really leaning into the personal branding element of things. Do you, why do you think that consumers are responding so well to personal branding?
Melissa: Yeah. I love that you asked that, so when I started out, like I said, I've been doing this for 25 years. It was all about big companies. Big companies had, and this is where if you are new to somebody's listening to this and they're new to business, like you're in the best opportunity right now because we have this online.
Back 25 years ago, 20 years ago, 15 years ago all you could do is put it out in the yellow pages if you could afford that flyers, like the big guys ran everything, so there was no need for personal branding, but then you got these interesting characters, you know, like Richard Branson would come along and he's, he's the best example ever.
And he understood personal brand. He's been marketing his business or Steve jobs. They've been marketing their businesses around them, the individual for decades and it comes down to human connection again, the whole connection marketing pace. People wanna connect, they want to buy from people. They don't wanna buy from a brand anymore because now they have a choice.
People have cottoned onto it and through social media and having exposure and realizing that, Hey, I've got this incredible vehicle that I can use here call social media, where I can actually meet my audience, talk to my audience and connect with my audience and by the way, and help them and then by the way, here's something that I have to sell you.
They're lining up, they're asking what can I buy off you often before you even have something to sell to them? So many people now in the online space actually come, we've seen this in the communities. We hang out. Some people come into the online program community and they say, I've got this. I've somehow got this database of 30,000 people.
And I need to create something now to sell to them because they flipped it around, so the power of personal branding is so potent it's, it's a beautiful thing and it all just comes down to human connection and people wanting to work with people because we can learn, we can and we now have the means to be able to do it.
You now don't need to have hundreds of thousands of dollars to do TV ads or magazine ads to create that relationship. You can do it literally for free.
Donna: Yeah, a hundred percent. What about the people who got a couple of clients in mind who know that, that's what they need to do? But they are feeling real like they really struggle with putting themselves out there as the face and the brand of their business, even though they know logically, they understand that it's part of the process, that it it's how they can get their business in front of more people and make sales with that.
Like you said that connection marketing, do you have any tips for those people to get out of their own way and, and get on with it?
Melissa: Yeah, God, that's so good and I've actually created a course around this because I, couple, three years ago, I created a course called connection marketing and you can see that on connection was it connectionmarketing.online as a website and I found that while people were taking it up.
They weren't completing the course for that exact reason, because when it came to the bit where they actually had to start showing up online and actually had to be, get in front of their market, start talking from the heart and start connecting personally, so many people freeze and it's fear.
It all comes down to just a fear of what people will say and another big fear is that, do people really care what I have to say? And a fear of being judged, which is such a shame and particularly this is an Australian podcast, but I imagine you have international listeners, but we Australians, we know all about tall poppy syndrome and we deal with it daily.
You just have to put your blinkers on, so you ask for some tips. So what I say to people, and I'm actually creating a membership right now based around this, which I'll be releasing next month because it's so huge, but you need to find a way for you to connect to what it is that you do through your values and through your purpose.
So, you can bypass that feeling of caring, what anybody has to say, because you take it on board so much when you connect to your purpose and what it is that you have to offer and you truly understand what makes you different and you truly understand the results that you get for people, whether it's your product or your services, when you connect to that so deeply on a personal level, then you actually you feel like you're obligated to give that.
Not obligated, but you it's a social responsibility to give that service because you're actually depriving people of a knowledge that will help their lives, you know, so to, and to make that connection, that's hard. It is hard.
Like, so I've done it myself though I'm quite woo, woo. I do it through meditation. I do it through journaling. I do a lot of personal development work on myself and when I say journaling, I will write down every day. I'll connect back to what's my purpose. I remind myself what my purpose is, who do I help? How do I help them? What benefit is it to them?
And get into that base of where you're feeling in your heart, connected to your message so much that you can write stuff and you know that you're helping people, so when you know that what you are doing for somebody is actually gonna change their life positively. You do start to care a lot less about what other people are gonna say and what they think.
And it, it really is just turning up every day and doing, taking small steps. You can't just go and run a webinar. If you are mortally afraid of doing this, you can't just go and run a webinar. You'll crash and burn, so you'll do a small step. You might write a blog, you'll write a weekly blog and you'll make it more personal than normal.
You'll turn up on a podcast as a guest before you create your own podcast. You'll make a commitment to yourself that if you say you're posting five posts a week, you'll make sure that two of them are more personal than just the nuts and bolts of your business and you just do the little things.
And then what you do is you gather the evidence of the people that positively respond, because we're always gathering evidence, no matter what it is for our belief, so don't gather the evidence for the shitty beliefs, gather the evidence for the good beliefs and like there's also other things you can do.
I know you do personal development. You can do it, I am making statements in the morning. I often when I'm waking up coming to I'll, I'll say some really positive things to myself, so I might do a little bit of gratitude, but I also reconnect myself to my purpose and I'll say, I am, I am going to do this today.
And, and you frame it in some kind of really positive way. I am saying, say, I'm doing this podcast today. Say I was nervous. I'm not nervous doing your podcast, but say back in the day, I would've been nervous. I would've been like, I am going to be speaking to Donna and I'm going to really connect from my heart and share some really important information.
That's gonna really help her listeners and I know that's gonna be really good for her business and good for my brand and I'm going to be as helpful as possible to give as much meaning as possible to her audience. Like just, God do whatever you can do but they're a handful of things of what I do and I know they work.
It's not overnight like it's repetition, but the small baby steps, the commitment, writing it down, having a plan committing to the small baby steps you're gonna take and then next month, take some more steps, stretch and stretch and stretch, don't... if you're gonna stick in that comfort zone, you're never going to explode your business the way that you can, you have to get outta your comfort zone and being actively marketing your business from a personal grading point of view is definitely getting outta your comfort zone, but it's worth it.
Because you will stand out and people will actually resonate with you and you will get the clients that actually like you and you like them and doing business will be better and you will attract staff that like you and wanna work with you. Everything is better once you become real and connected to your message.
Everything is better in life.
Donna: Yeah, hundred percent. Oh my goodness. That was just like the best. That you just wrapped that up in so much of what you just said, rang bells for me in rise, like, I guess, um, with my previous business, which I recently sold that was partly wrapped around a personal brand. It was a dance studio, but it was wrapped a lot around the culture of the business and, and what we were doing inside of that.
But there was definitely me as the face of the business. However, stepping into the business and I'm currently running as a business coach. That's a whole nother level of personal branding, which really had to step and as you said, it's, it's about, you have to continually stretch yourself.
Business is never stagnant. It's always constantly changing and evolving just like our consumer. Constantly change and evolve and if you, uh, look at the history of marketing, how that's evolved over time, like everything evolves over time and as a business owner, we have to evolve with that otherwise.
If you look at Kodak, the biggest Fuji photo as an example, like those guys were, like massive brands and they didn't evolve with the times and...
Melissa: Blockbuster video blockbuster, like that used to be a massive part of our lives going and checking out. They just thought it always would be. They just, my business, you know, I've been in business 25 years and supported myself all that time. I can't, if I'd have just stayed as a graphic designer working the way that I was working, I wouldn't have a business now.
Even now, I recognize people are building their own websites. I might build a high end website for somebody, but people can generally build their own websites. These days they've got the skills and the knowhow they're not gonna do as good a job, but you know what, they're gonna get it done and that's fine.
So, how I've had to change my business is that I recognize they still don't know how to manage their personal brand. They still don't know how to create a marketing strategy and they still need the confidence to be able to execute all of this, create an action plan and train, and have a marketing assistant. So, I can do that till the cows come home, you know, you have to evolve and you have to push yourself.
I was talking to my partner about it the other night. I actually, I talked to my kids about it and were laughing about public speaking and they think that I'm the world's most confident person and I said, I wasn't always like this. Like I took myself off to Toastmaster. Have you heard of Toastmaster?
Donna: Yeah, I have. Yep.
Melissa: Naggy, no offense to any Toastmaster out there. Naggy is a bunch of people you'll ever meet. Super nice. It was like torture. Torture having to go every week and stand up and do a prepared speech for, I think it was three to five minutes and, you know, and then I would have to do a 92nd unprepared speech.
Oh, it was just hell on earth. I was so wrapped up in what everybody would think of me and I was the first born child, the good little girl, high performance dancer, so for me, it's all about being perfect and polished and will people love me if I'm not all those things?
Donna: Yeah. That's me too. I'm exactly what you described. First born high achiever, little dancer. Yep.
Melissa: Holds you back when it comes to being outta your comfort zone and I smash myself, but after 12 weeks of doing that weekly, like I can now stand up. I could speak, I could easily stand up and present to a room for one hour on my chosen topic and not skip it.
And I, and it could be hundreds of people in the crowd. I'd be fine and it's because I've done God hours and hours and hours of personal development work. I understand myself so much better. I've done a lot of kinesiology work too. When you asked before about what are some things shifting energy and shifting blocks long held beliefs, a really great way of doing that is muscle, muscle testing and kinesiology.
I should have mentioned that earlier and just committing to doing it and then practicing being okay with being not good.
Donna: That's it and I, uh, like to frame failing as lessons, right? So some people go, oh, I can't fail and I'm scared to fail and especially doing it publicly, you know. You're doing a live Instagram or you're doing a presentation, or even speaking to the women who are listening that have a small scale business, that they have to go and do local markets and things like that.
You're still standing and being the face of the business and having conversations with people.
Melissa: Hundred percent and the biggest failure is not turning up. The biggest failure is not trying, that's failure. Oh, totally. That's ripping. That's ripping yourself off and there's a lot of moms I know on this call.
Like we are our best examples to our children, so don't we wanna show up as the most empowered version of yourself. It doesn't mean it isn't a great lesson to show you kids what it is to try and yeah, mom might look like a bit of a goose, right this second, but mom is having a go, I've gotta say, I know that I gave that to my boys.
There's not much that they don't try and they don't judge people. Um, which is another thing. Another thing I think they got from observing me. Having a go and running my business and sometimes you fall flat on your face, but what's falling flat on your face anyway. What, what is that? Let's just, if you get back up again, then...
Donna: Yeah, it was a lesson in resilience and it, and you take you look back at that and go, okay, what went wrong? How can I change that for moving forwards and learn from it and get better and better at what I do, but also grow as a person as well.
Melissa: And you, and I both know sometimes the biggest mistakes you make are the best way to connect with your audience.
Donna: Yeah, exactly.
Melissa: I love it because they're not gonna connect with you if they think you are polished, if you are so perfect, so that's why I always say when I talk about my rockstar brand, it's, that's my version of a rockstar. Your version of a rockstar could be completely different, but whatever it is just be that version, your version. You don't have to dress up like I do, and wear feathers and press around and sing on a stage.
That's what I do. Somebody else's version of a rockstar. Completely different to that. It's just so long as you do it.
Donna: This has been an amazing chat with you, Melissa. I have loved every moment of it, and I would love for people to be able to connect with you and see your gorgeous website, connect with you and follow you on Instagram. So tell us where people can find you.
Melissa: Yeah. Oh, I'm the web designer with too many websites. I'm condensing them. I'll just give you one because by the time this goes to air, I'm gonna have condensed them, so just go to melissajscott.com and you'll find it all there. You'll find my online program, which is coming soon.
You'll find the agency, you'll find my podcast which is called Connected and you'll find me and I might even have some by the time it airs, I'll even have some music videos up, so...
Donna: Oh, that'll be exciting.
Melissa: I can't stress enough to your audience. Just whatever it is that makes you special, just don't be scared to share that.
Like I'm also doing a body sculpting competition too and I know I, I share that journey and people are so interested and it all relates back to being a business owner. You can link it back. I link back the resilience, determination and discipline back to being a business owner and running my business.
So, everything is an opportunity to connect with your audience. To inspire them, motivate them, connect with them and I said, don't, don't miss the opportunities it makes you different from every other person in your industry.
Donna: And on that note, thank you so much for being a guest on the She's In Business podcast, I'll put all of the links into the show notes and I know that this episode is going to be one that people will have their notepads out in taking down notes because there is so much gold that you delivered today, so thank you so much.
Melissa: Oh, you're welcome and thank you for the opportunity. It's a pleasure to get to know you better. I like it.
Donna: Now just before I wrap up the podcast.
I think there's something really special about women supporting women. You guys know that I am really, really passionate about that and recently I have been nominated and, uh, judged as a finalist in some of Australia's top leading business awards, particularly for female entrepreneurs and there is a people's choice category for a couple of those.
So, if you would like to support me, if you find value in what I share in the programs that I offer in all of the free resources that I provide to you, then it would be amazing. If you could take a couple of minutes just to head over to donnahann.com/vote and there you'll find a list of the different awards that I have been nominated and selected as a finalist in, and the people's choice categories, where you can place your vote.
I would be super grateful and love your support.
