Starting and growing a business can be challenging and made so much harder when you feel alone on that journey with no one to bounce off. No one to scoop you up and get you back on track when things don't go as planned, and no one to celebrate the big and the small wins. And no one who really gets what it's like to put yourself out there to really step beyond your comfort zone, ride those big waves of emotions, and do all of that, while still doing everything else that life demands of you. So that feeling of being lonely and unsupported and going in a lonely business is not something that I believe that you should have to do. And you've no doubt heard me say before that mindset is everything. And I believe that your success can be optimized and made so much more enjoyable when you have a community of support around you. And I do feel that you your business, and your business success is part the part of the results that come from doing those things is also influenced by the people you surround yourself with. And I've been very fortunate. I'm also very grateful for the people who I am surrounded by one such person is killed quarrel. She is my guest on the podcast today and I cannot wait for you to meet her. Welcome back to the She's In Business Podcast. It's Donna Hann here. If you are new to listening to my podcast. A very brief intro. I am a certified high performance business and mindset coach, I support regional business women to step into their potential and grow their business. And each week I drop a new episode on a topic that I know will help you and your business. Sometimes it's a solo episode, and sometimes I'm joined by a guest and Kell Quarrell is my guest today. She and I have known each other for I think around three years, and I just love her. She and I along with five other women formed a tight knit group which has become a real source of inspiration and strength and motivation for me personally, to keep my business driving forwards. And recently we spent four days together in Brisbane to plan out our year for 2024. We spent lots of time together it was amazing. And no doubt we'll probably talk about that a bit today. But Kell was featured as a guest expert inside the Regional Business Women's memberships or into success in November. She delivered a masterclass which is now in our library of recordings available to all of our members and I cannot wait for you to meet her. She is vivacious she's energetic. She's super funny. Oh my god so funny. She's also really passionate and ambitious, and really driven. She has been in business self employed for almost 20 years. She loves the freedom of being in business. Having worked with 1000s of women over the past eight years through her companies through live events and one on one coaching Kel really instills in women the skills to be successful, driven and fulfilled in all aspects of their lives. And already I'm sure you can see why keel and I are friends. She's got a No BS approach and a method for delivering her the way that she coaches women in her circle in bringing together her highest values of fun and freedom. She's not afraid of pivoting or changing her mind. And she's passionate so as to support others to do the same. She's a rogue follower gone right, gone, right? She's a rule follower gone rogue if I can get my words out today. And she's constantly challenging the status quo whilst also sipping Prosecco and laughing until her cheeks hurt, which we did a lot of that in Brisbane. Didn't we
Unknown Speaker 4:11
kill that we do?
Unknown Speaker 4:15
So welcome to the show.
Speaker 2 4:16
Thank you so much for having me. And what a beautiful introduction.
Unknown Speaker 4:21
That was a big one.
Speaker 2 4:22
It is a big one. I'm excited to just yeah, have a chat today.
Speaker 1 4:26
Okay, so I'm going to hand over the spotlight to you for a moment. Can you tell us about your journey, what you do all of that good stuff.
Speaker 2 4:35
So as you said, my business journey started almost 20 years ago, which is mind boggling to me. But my first business was bricks and mortar and I had a beauty franchise and I had that business for 10 and a half years. But I guess the story behind that is I held on to that business for five years too long. And when it came to choosing to Why the sell the business or close the business, I ultimately decided to close the business and turning the key on the front door for the very last time. I was almost mentally, physically, emotionally, all of it broken. And it was then I realized that I wanted to create businesses that are aligned with my highest priorities in my life at the time. And that's where I guess where a lot of people say you've pivoted a lot of a lot of times, and I say that in my business journey, and that is why is to ensure that the businesses that I create are aligned with what it is that I want, in my life, and from my life at any given moment. Yeah.
Speaker 1 5:45
And it does change, right? It does change. And
Speaker 2 5:49
the reason I say I held on to that business for five years too long was because I became a mum to my two girls. And so priorities in life definitely changed. And so after that, I was about to go on a six month sabbatical. However, the universe had different plans for me. And just three weeks after closing the doors of that franchise, for the last time, I started a new company with my best friend, she can. And so for the past eight years, we've ran live events for women in the forms of three hour workshops, two and four day retreats, and now we run an annual event in Bali every year. So yeah, and then from there, I've also now created my own company, and I'm a business strategist, mainly for women, but I do have male clients as well and also run a membership. And my whole goal is to ensure that the businesses, women are either creating from the very beginning, or building and enhancing truly aligns with what it is that they want from their life. Yeah,
Speaker 1 6:58
100%. And I love that you do that, because it is something that happens, right is that we like you did, and I have done too, in my previous businesses. We started with one kind of vision of how that's gonna pan out. And then life changes seasons of life, things maybe, that you thought would happen with the business don't happen the way that you thought it would fight, you know, all of the things. And then we need to sometimes take a step back from it and go, Okay, what's working, what's not, what do I want? What don't I want, hideaway, reshape or pivot or, you know, just tweak things so that the business that I have serves my needs and is aligned. Or maybe it's time that to close that business and move on or sell that business and move on, which I've done a few times before to kill. So it's a massive decision to do that massive decision. But each time that I have done that, there's always been a sense of just a sense of like, that was the right thing to do. I did you know, that that was right for me. And now it's opened up opportunities like it did for you to do things differently, which is amazing.
Speaker 2 8:09
Yeah, absolutely. And I always share with people that often the decision is simple, but it's not easy. Because I think the challenge for a lot of women in business is they actually don't allow themselves the time to pause. They don't allow themselves the time to actually step away from their business to really uncover what is actually going on. And I think sometimes it's around fear of what they actually might find is lying behind all of this because they know then decisions need to be made. But when you do that, very often that decision is actually simple. But what transpires after that is not easy, you know, I had to form my team at that time that they no longer had a job after Christmas, I had to let my clients know that had been, you know, with me for 10 and a half years. So after that, you know, simple decision, things that are not easy need to be done. But I will often by always say that I was rewarded. The minute I made that decision, and I put those steps in place. I've been constantly rewarded since Yeah, incredible.
Speaker 1 9:23
If you are a longtime listener to this podcast, you might be thinking that Kells voice is familiar. And that's because she's actually been on this podcast before. Yeah, and it was around the same time of the year, but last year, which was crazy. I had to look up when it was
Unknown Speaker 9:40
how to how quick does time go? Honestly? Yeah, it really
Speaker 1 9:42
does. And we talked about self accountability and activating internal change and how our key beliefs translate into patterns of behavior, which just ties into so beautifully what you were just saying, and understanding that from our past experiences are some times that can either set ourselves up for success in knowing that what we've done before, we didn't know how to do at the time, but we've done it. And that gives us the power to do things differently moving forwards. But it can also sometimes create a limitation in our mindset as to what we can do, because we're holding on to the things that didn't work, instead of releasing those things. And allowing, like you said, to be rewarded for going note, that's a decision I've made, I've standing by it, I'm strong with that. I've done the hard stuff. Now I'm opening up myself to new opportunities. So trying to just makes that kind of full circle to what we originally talked about a year ago, it's pretty crazy.
Speaker 2 10:42
He's and I can remember being kind of in the depths of the overwhelm, and the pain when I really wasn't happy in that business. And I had a mentor at the time, actually said to me, how much more of your life are you going to give up for this business? And it was in that moment that I was like, wow, that is, you know, and the penny really dropped at that moment. And I think this is where the importance of for business women is to have a really strong supportive network, or a mentor, if they are in a position to invest in that way, just to ask the difficult questions, because that was really when I drew a line in the sand and made the decision. And you know, I'm sure, with your members in your membership, you're just having different conversations.
Speaker 1 11:38
Yeah. 100%. And ask, like you said, asking the kinds of questions that you don't necessarily ask yourself, because you're scared of what the answer might be. But I think part of that also needs to be that you are in a supportive community or relationship, whether it be with a coach or a mentor, or within a group setting where people hold space for you, and that space feels safe. And it feels like you have permission in that space to be vulnerable. To answer things, honestly, to unravel, if you need to, knowing that those same people who are holding space for you will equally scoop you up and support you on whatever the next step is. And I think that that's so important. And it's actually part of the conversation that I wanted to talk to you about today is about the power of community, and surrounding yourself with key people of influence, because I feel like we are that for each other. And also the concept of collaboration over competition. So it's a pretty big topic that I'd like to kind of go into, but I think it's really important to, to me and to my listeners. And I think that's because, for me, these core elements, the things that I just mentioned, they can eliminate that feeling of being alone, or lonely in business, and unsupported on the business journey, because it is like, Oh, my goodness, it's a roller coaster of emotions, right? It is huge. And as a regional business owner, myself, unless you sometimes intentionally form what that is for yourself, whether it be a community of business women, or, you know, reaching out and getting a mentor, whatever that might be, is that often there isn't the support in the way that we need it. Sometimes there's support within our community in a regional space, but it may not necessarily be exactly the kind of thing that you need. And I'm sure it's probably the same in urban areas like city places to writes about finding your humans, the humans that, you know, are just, you know, they get it, they understand they get you they get the business, they get the lifestyle, and they also understand the ambition and the drive that we have, that might be different to other people in the community that are perhaps, you know, happy to do what they do, and not necessarily be the face of a business and stepping out of the comfort zone all of the time and trying new things. Like it's a lot right, but also to find the type of humans who will not only support you, but celebrate you without jealousy, and also share what they know in the things that have given them success inside of their business to keep you driving forward towards your goals. Right. I know that was a big mouthful. But for me, that's why it's so important that that you have community and you have key people that you surround yourself with because otherwise it's a very long, lonely road, on BS in business. And I think that that's where the wheels can pletely wobble and fall off when you feel like you haven't got that support around
Speaker 2 14:48
you. Absolutely. And community is actually one of my core business values, too. And in my other company she can we've been blessed with It's such a connected and really incredible community of 1000s of women. And I know firsthand like you're saying that how lonely business can feel. And I believe that you really do need to surround yourself with other business women or leaders, because the journey of business is very different to anything else in life. But when we look at community, it's important to have different different communities in all areas of your life. So I have my you know, I have a community with my health and fitness and I have my community with in business, and then I have a community that outside of that is, you know, just friendship and there is different communities across our life. However, it is absolutely vital that you have a really supportive and trustworthy community, for your business support. But saying that to just going back to what you said before Donner about, you know, this collaboration over competition, I feel like we need to be really careful in that that doesn't become a bit of a catchphrase a bit of a, you know, at the moment it is it is that thing that people throw out a lot. But you've got to kind of put your money where your mouth is. And I think today's episode is truly an indication that we both fully live the collaboration over competition in that we are both business coaches and strategists we both run business memberships, yet we are both huge supporters of each other. And there is that sense of there is enough for everyone, you know, I can come in and be, you know, an expert in your membership. I know you'll be an expert in my membership next year, you will feature on my podcast I've been you know, that I think is let's be the people that say the words, but also do the things that actually do truly leave that collaboration, not competition. Yeah.
Speaker 1 17:13
100%. And I agree with you, it's when it's not held in that regard, it's from a place of lack, and it's from a place of fear, which can have not only a negative effect on your mindset, but also the vibe that you put out there and I am a big believer in what you what's the it's like what goes around comes around. So you know, it's a, it's that thing of being in opposed to holding things in, and keeping your cards close to your chest and protecting your patch. And guarding that from a place of lack and fear. Why not have the the belief that in supporting one another, and, you know, sharing and holding space for others, and backing each other that will only allow this beautiful wealth of information and support to grow for women in business. And you know, it's not, I might not be the right person for one person, you know, but you might be that person. And for me, it's more important that you get what you need. You know, we're in the same space, we both are business coaches, we both have memberships. And, you know, if I took a discovery call with someone to work on something that wasn't in my wheelhouse, and I was like, No, well, it's not really what I do, I would have no hesitation in sending them to you. Because I want that person to feel seen to feel heard to feel supported and to get the result that they need. Rather than, you know, selling them into what I do or when they ask or who else could I go to just, you know, being closed off to that. And I remember an experience that I had with my previous business. And I'd love your thoughts on this because I'm the same as you the pie is big enough for everybody. But my previous business was the dance studio, right. And we had just a limited amount of products available for people to purchase because being in a regional area, you haven't got like a great variety of shops to choose from. So we had like very small range of different dance shoes available to people. And anything above and beyond what we had, we would send them to the local debt store, right. But they also had a dance studio that they kind of operated but it was a very different dance studio. So they were very much structured exam based training. Ours was more recreational for fun confidence building. It was like a very different thing. But I would always send our clients and customers to that show. up, where it got back to me, though, that a client that I had sent to this shop whilst they were being fitted for shoes, the shop owner was running down my studio, never been there before had never like come and checked out what we did, it was an uninformed opinion. And the client that I had sent to them was absolutely appalled by the manner that they experienced in the shop. And once their daughter was sighs for their shoes, they left the shop and went and bought them online. So, you know, they lost a sale, it was damaged to their reputation, because he chose competition over collaboration. And, you know, it can just be such a negative and closed mind way of looking at things. But sometimes in regional areas, it's like that because people feel that there's not enough to go around or, you know, I need to protect my patch. And so, you know, I'm going to do whatever I can to do that, even if it means damaging, or a potential relationship, which for them could have bought them loads and loads of sales over the time that I had that business. Was Have you ever experienced anything like that in your time as well that you can think of?
Speaker 2 21:16
I think more so in bricks and mortar, yeah, I think bricks and mortar business, I think you're, you're really often looking at your demographic of where your shop is positioned. So as you know, I I have been a regional woman and I, my beauty franchise was in a town of less than 10,000 people. And so, you know, I guess, competition is tight, because you have a very small population that you service. And so not so much, I guess, directly in the round with other businesses, but there was that sense of you really wanted to hold on to your clients, because if you've lost them, then the the mindset was the pool was very small, in which you could draw from them. But in the online space, no, I haven't. But I have heard, and I've probably been a customer, where I've had that kind kind of energy. And going back to what you said before, it is really about, you know, Your vibe attracts your tribe, right. And the energy in which that you operate is what you attract back. So if you are in that energy of scarcity and of lack, then that's what you're going to attract. And so if we can open ourselves up to, which might feel uncomfortable, it might feel you might feel a little anxious around opening yourself up to these collaboration. But if you know that the energy behind that is that there is enough for everyone there is abundance, and that if I am like that, then I'm going to be reciprocated with equally that in return. So you know, I think people, if people can open themselves up to more of that, then that is what they're gonna get back.
Speaker 1 23:05
Yep, 100%. And I think too, if you are in a community that is very small, and it does feel like you need to protect the customers that you have, then my suggestion around that is to align yourself and build relationships with other business owners who perhaps have the same customer base as you do, but you offer different things. So that then you can build relationships where it's maybe like a referral system, or there's maybe like a rewards point system in place. Or even you just have this supportive relationship between the two of you for no actual, you know, financial return as such, but you're just there for one another, that would be a way that you can then essentially grow your clientele, without stepping on the toes and looking like you're kind of like stealing business from other business owners. And I think the other thing too, around that is to set some boundaries. So so that everyone knows where they stand. It's a good idea if you're like going in and collaboration, maybe to create an event. You know, I know a lot of my clients who are in my membership, they get together and they put on like a pop up event at different times of the year. And so, you know, sharing the cost of putting that thing on and sharing the audience. Everyone shares it on their social media and in their marketing and the emails, and it broadens the amount of people that then come and visit that pop up store. But it's important that there's boundaries set in place to say, well, this is how many times I'm going to share the information or the event on my page. You need to do the same. This is how we're going to divvy up the cost like just be really open and transparent. At the beginning as to the lay of the land for everybody. Those would be my tips. If it's like, you know, trying to get your head around, switching out of that state of mind, yeah. And I just
Speaker 2 25:02
think there needs to be an equal energy exchange. And so, you know, we can always start out with the greatest of intentions. But as you said, if we do not have boundaries and guidelines put in place, and things go a little a little sideways, we just need to come back to saying, Well, what is the fair and equal energy exchange here? If you're the one doing all of the promoting, and you know, someone else that you're collaborating with is not, then we need to come back together and have those conversations and say, what is the expectation here? And if there can't be equal energy exchange, then we just find someone else that is willing to do that. And I think that goes across the board with anything, you know, if you have that equal energy exchange, you know, it's, it's all good and well, to say, we'll meet in the middle. But if you know, we can't meet in the middle, then maybe we need to reassess things.
Speaker 1 25:53
Yeah. 100%. Yeah, for sure. Such good. Like I just love here, like, the way that women can come together to support each other in doing things a little bit differently than maybe we've done before is also really important to talk about as well, hey, and a massive reason why I feel like I've had success in the way that I have in my previous businesses, but also in building this current business is, is that ability to bounce back when things maybe don't go to plan. And part of that is surrounding myself with people who are on maybe a similar path to me or a few steps ahead, or just have, like you said, that understanding of that equal exchange in supporting one another. In surrounding yourself with key people of influence for one that sounds very, like clinical. But have you experienced that that's been true for you, too. In the back from those hard times in business
Speaker 2 26:59
100%. And I, I've been doing a lot of reflecting on my, my first business by beauty franchise, and part of that story is I truly did hold on to that business for five years too long, but it was a franchise. So yes, the benefits of being an a franchisor are incredible. However, you also can fall into the trap thinking there's only one way to do business. And that is clay, the franchise tells you and being that I was living in a regional community and my my support network for that franchise, and the beautiful women that I met with other franchises were three hours away. And so I felt very lonely and kind of isolated in that. And so I wish at that time, I had put myself in a position where I had sought out a supportive network locally that I could go to and talk to when you know, and I know there are often the chambers and different things, but back then there wasn't women in business groups, as much as there is now. And so since leaving that I as I said, I opened, started a company with my best friends who of course, she became, you know, my my go to, and still use. And then through that the, I guess the investment in business mentors was the next thing that we did. And we wanted to learn from people that had gone before us and done the things that we wanted to do. And then just constantly from there, being that community as a core Valley value, I've now sought out, you know, people like yourself and our beautiful group that we have, in that we all see things a little bit differently. And so that when we're asking for advice, or we're putting something forward, we've got different perspectives, and it brings up it brings up different ideas that you haven't thought of. But also when things as you said, perhaps don't go the way that you wanted them to, or you're feeling really low or confidence is down or or whatever it might be that you can go there and you can just kind of be cheered on. But you can also be held accountable. Yeah. Because I think it's important that we have a space where we can, as you said, kind of fall apart. Yeah. And that they'll help us put it put us back together. But also be be accountable to be like, okay, you've had your moment. Yes, there's some things that you can put in place. What's the most important next first step? And when are you going to do it by Yeah, because I always say we can go into the pen. And we're all allowed to go into the pit, but we're just not allowed to set up a deck chair and start a fire and want to camp. And so having that supportive network of of women or whoever it might be that you choose, that's actually going To throw down the road and say radio, it's time you've had your moment in your pet, but it's time to get out. And so it's just about having to find that as a priority, and have those people in your life. Yeah. And I
Speaker 1 30:15
think to that as well, is building the relationships long term, because I think it's also sometimes you recognize it in other people before they recognize it in themselves, that they are self sabotaging or, you know, doing repetitive behaviors that you've seen play out before, sometimes we can't see our own stuff, right. And I think that that's one of the things that which is really great. And we've, particularly when we're down in Brizzy, like, there's a couple of ladies in our group that I've known for a long time that are in my area, which has been really great. We've had lots of conversations over the years. And you can just, like there's things that are said or behaviors that happen and you can with love, go, I haven't Wait, we've spoken about this before, like, you know, and like you said, throwing the rope, but also then go okay, how are you going to shift yourself out of this? What's the like that accountability, I love that because otherwise, time can just fly by, we can keep doing the same stuff, getting the same results. But when you've got buddies who know you at a level, and that's, you know, allowing people like that's also about like, nurturing those relationships over time. Because that's the power that then happens, you become like really close to be able to help each other and say things really directly that maybe if you said it to someone who you'd only known for a couple of months, they'd be like, Well, that was really intense. But in the same way that you can be vulnerable. We also hold space for each other in a way that we what's the word? I'm looking for killed? Like we actually like? I don't know, can honestly go? But what about this? Like, yeah,
Speaker 2 32:03
I lost, right? Yeah, I'll often say to people, I'm more than willing to be your unreasonable best friend. Yeah, that is, I will, I will ask permission. But I will also then be more than willing to call you on your BS, and you'll kick up the volume and say, let's get on with it. Yeah, and that's come from coaching women for over eight years, your you yourself are a high performance coach as well. Even working with clients, I get them to fill out a form as as I'm sure you do, as well. And you can read things and be like, Oh, interesting. And that will be something I bring up in our very first session and just say, I just want to unpack this. And let's kind of look at what does that actually mean? And what will that mean for future you? And what permission? Do I have to kind of call you on that? And I think that's what you're talking about? Yeah. develop relationships long term. You have the trust. And from an from a personal perspective, I'll also have the trust in saying I give you permission now. That in the future, you can call me on that. If I'm doing that again. Yes. So that's, that's the relationships not this. Fluffy. Yay, Pat's. You on the back? Well done. You know, yes. There's a time and place for celebration, of course. Yeah. But it's really about accountability. Yes. And it's about being accountable to doing the things that you said you were going to do. Yeah, absolutely.
Speaker 1 33:39
Wow, so much good stuff, we could keep talking and talking and talking. I think the other thing too, here, as well as we're making sure that we're attracting the right people into our worlds and nurturing those relationships so that you can have that truth and that honesty and that you know, that the bullshit meter is there, if it needs to be called upon. It's also about recognizing maybe the people who you don't need to have in your circle, particularly when it comes to offering business advice. And this can sometimes be a bit tricky for people, I think, to sometimes draw the line in the sand to say that yes, whilst you are still a very important person to me, you are not the person that I go to necessarily for that kind of support in my life. And the person that pops up into my mind for this is my husband, who I love dearly. And I'm not here to husband bash him in any way, shape, or form. But he is not the right person to go to when I need support around business because he's never had a business he doesn't get what it's like to run a business whilst doing all of the other things. And often his solutions are not actually the solutions that I can put into play for me. So I think it's just important to draw attention to that, because I used to lean on him for that kind of purpose. And I would always come away feeling frustrated, and just like misaligned with him, but actually, what was misaligned was that I was going to him for the wrong reason, at that point in time, and instead, I needed to build up my community, with people who gave me this, the sorts of things that we've talked about, instead of going to him because he's there for he's my husband, he's there for a different reason, like, Yeah, not really articulating what I'm meaning very well today. But you get what I'm saying, I'm just trying to like identify for people that we need to be careful in who we lean upon for business advice, particularly in the family and friends space, because it's not necessarily always going to deliver you the things that the things that you really need to move you through and get you towards the goals that you're driving for.
Speaker 2 36:06
Yeah, and I think it's important that if you are sharing with family and friends, around business frustrations, or whatever it might be, is that you can frame out at the beginning of the conversation, is I want to share with you, purely for you just to be ears, I don't actually need any solutions, I don't actually really need any response. It's just for me right now, to offload a heap of, you know, whatever it might be. And then, as you said, making sure that you've got that supportive network where you can actually get, you know, advice, or support or accountability. But it's really important that as a business woman, that you ask for what it is that you need, even with our network, right? If it's, I'm fairly direct, okay, give me your opinion on 1234. Or, you know, does anyone have a strategy for this, or whatever it might be. And so if it is that you're feeling lacking of confidence, or you're confused, go into your supportive network and say, This is how I'm feeling? What do you got for me? And often, as we know, in our awesome mastermind, what comes back initially, is different questions. We haven't yet thought about ourselves. And so that's what I think you really want to build upon. And allow your family and friends to be there for what they are family and friends. But if you want to offload, let them know that that's what you're doing, you're offloading, I don't need a response. I don't need a solution. I don't need to be fixed. Just let me get this out. And then we can,
Speaker 1 37:45
yeah, because often, they're not necessarily like our ideal customers, they don't understand the nuts and bolts of the running of the business. And so you know, yeah, I Yeah, 100%. That's perfect. That's what we need to be doing. So also kill, you facilitated a masterclass inside of my membership, which we've kind of briefly touched on, on a totally different topic, a totally different topic to what we've talked about today, you shared 10 tips for simplifying social media for business owners, it was fab, I learned so much, and I know the members did as well. And for those who might be maybe interested in joining the membership, and diving into your master class, now that it's part of our library of recordings, do you reckon you could share maybe one of the tips that you think is super helpful for everyone to know?
Speaker 2 38:36
Oh, yes, I can, I'm probably going to share the one tip that I think is probably going to grate on people's gears the most. And that is because Instagram is like rewards you for being on the app. Yeah. And it rewards you for staying on the app and keeping other people on the app. So if you can keep that as the big, the big picture vision for Instagram. If you are scheduling your posts, you can have up to 30% less engagement because Instagram knows you're not on the app live posting. But using even if you're scheduling through meta Instagram will kind of penalize you because it knows you're not on the app. And so that's the biggest one because people are like, Oh, wow, like I schedule everything. But what I would probably preface in saying that if you schedule because if you didn't, it wouldn't get done. You are a bit far better off wearing the 30% less engagement than obviously not posting at all.
Speaker 1 39:49
Yeah, 100% and that's me. That's totally me. Yeah, I like to schedule my stuff out because then I know it's done and then I can put my brain energy into other things. And then I just have to just jump in and respond to people and you know, keep the engagement there with that, but not necessarily posting in there every day like as a that's just what I mean,
Speaker 2 40:10
when you're in business, right? There's something to be done all the time. Yeah. And if you are in your creative flow, or you're doing deep work on something else, or perhaps you're doing your finances or whatever, it's very easy to miss a day or two, if it isn't, yeah, a system set up for you to be reminded to go in and post. So not posting in real time or posting in real time, you still need to obviously have a plan and a strategy behind that that's not about creating in the moment. And I've tried that before. That does not work for me. But yeah, that one is probably the big one that gets a lot of people because they're like, oh, my gosh, you know, I can't do that. And as I said, you better off still scheduling and not posting at all.
Speaker 1 41:02
Yep. The other one that I took from your masterclass as well is that engagement is king, which is similar to what you were saying. But getting those extra moments of engagement that you can, before sending people off the app, to check out your website or, you know, do the other things, and to use the easy options for people to engage with you in the Instagram app. For as long as possible. Like that was a really big takeaway for me as well that I've been more consistently thinking about when I'm creating my content to make sure that it's engaging. I mean, you're always like, either creating stuff that's engaging or selling or you know, but to actually think outside the box and be more creative with that in getting people to engage before sending people off the app to go and check out the other stuff. Just adding that extra step into the process, for me has made me think a little differently when I'm creating my content. Yeah,
Speaker 2 42:02
and I think because back in the day, when you have to have 10,000 followers to have the swipe up in a story, we add them off the app. And now we obviously have the link step where you can. And it is about where can I get that extra bit of engagement before linking them which is going to send them off the app. So when you're talking about making it simple, sometimes people it's well, one, we're lazy. So if we're in a story and someone's like, Oh, get you know, ask me a question. You know, if you're not in the position, right then and there to pause, open that question box up type in a question, you'll just skip past it. Yeah. So what is a couple of steps back from that, that we can ask for that engagement in a story is that you know, tap a button? Is it use the slider? Is it hit yes or no, I want to pull those simple ones. Where you can start, particularly if you're at the beginning and your audience is perhaps not perhaps not used to engaging with you, those little ones, rather than saying the link is in the bio, we can ask them to, you know, for a DM or comment below. All those little hints and tips. And I guess we preface this by saying, which is something I shared it to your members is that this is true and correct. For now. Yeah, six months time, everything will have changed, they have changed, because that's what Instagram want. They want us on the app, trying to work things out. And so I would say also, don't get too bogged down with the algorithm and all of the things you know, show up as yourself, share things that you want to share, where possible, ask for that extra bit of engagement. But don't get bogged down in the fact that you think Instagram hates us all. And it's making it super hard. You know, just go with the flow as well. Yeah.
Speaker 1 43:57
Amazing. What a chat. We've covered a lot today. Yeah. And you've got a podcast coming out soon, don't
Speaker 2 44:04
you? I do. Yes. I'm I'm about well, I'm we'll be announcing it soon. Launching in January. And that's been an experience just even creating a podcast tile and deciding which one I want has been talking about that. That is why I have a community. So I have been in that to our little group and asked all of you your advice. And I've actually asked the members in my own membership for theirs. And I've now narrowed it down to four. But I've been coming back, I'll be coming back to my mastermind to you guys to ask for your final opinion. And then I will pull the trigger on that and and get it all sorted.
Speaker 1 44:47
So exciting. So January, we'll all be looking out for the announcement of that being launched. Yes,
Speaker 2 44:53
absolutely. I'll probably I'll probably announce the name and the visual this month but yeah, First, though to be released in January,
Speaker 1 45:02
yay, so excited, so excited for you to do that. And where can people find you in the meantime? So
Speaker 2 45:08
I hang out on Instagram, most of the time. And so my handle is just simply KellQuarrell. and my website is kellquarrell.com.au You
Speaker 1 45:20
amazing. Thanks for the chat. It's been great. And as always love you being part of my world can't imagine it without you. So I will make sure that all of those things are linked in the show notes. And as soon as your podcast is ready to be shared with the world, I'll be sharing it on all of my socials as well because you're just an incredible person to have in your ears and in your world. So thanks so much for your time today. It's been awesome.
Speaker 2 45:44
Thank you so much and you will be coming on my podcast for sure.
Transcribed by https://otter.ai
