Donna Hann
Kym O'Gorman describes herself as a marketing geek strategic thinker and word nerd who loves to help business owners spread the word about their business, attract the right customers and turn them into fans. Her superpower is helping small and medium sized businesses make sense of their marketing and build a strategic marketing machine with the tools and tactics that are right for their unique business. So in this episode of The She's in Business podcast, we are talking about marketing strategy, building a well oiled marketing machine that makes the most of the effort that you put into your marketing.
Donna Hann
Hello, I'm Donna Hann, a business coach, and an online course creator. And this is the She's in Business podcast. You can think of me as your business bestie, who's a few steps ahead of where you are right now. As a monk fueled with ambition and determination, I've created and sold three businesses. I've learned the lessons made mistakes, and I understand the daily juggle in the hustle. I also know what it's like when relationships fray and burnout taps you on the shoulder. That was my world until I reshaped and transformed the way I ran my six figure business. Today I help women to transform their businesses and go from being the overwhelmed entrepreneur to becoming the thriving entrepreneur feeling energised, empowered and fulfilled within their business lifestyle. I want to inspire your business journey and help you to stop spinning your wheels, because I want you to burn bright instead of burning out. And I'll invite other entrepreneurs to share their real life stories too, because I want you to know that you're not alone. You can be the savvy entrepreneur that you were born to be, and enjoy the freedom to do the things and be present with the people that mean the most to you. So if you're ready to rise to the next level and build a business by design, this is the shears in business podcast for moms who are made for more
Donna Hann
Well, hello, my lovely listeners. Thank you again for tuning in to another episode of the shoes in business podcast. We are going to spend the next 30 minutes or so with marketing expert Kym O'Gorman. So welcome to the show, Kym.
Kym O'Gorman
Thanks for having me.
Donna Hann
I'd love to get things rolling today and invite you to introduce yourself and briefly share with us your journey through business from where you started to where you are currently.
Kym O'Gorman
Absolutely. So I am a proud marketing geek. I've spent my entire career I started off in public relations and journalism, but transferred into marketing working with some really big brands, I was on brands for forex, and some of the premium beer brands for Lyon. Probably 10, 12 years ago, I left Lyon and started my own business. And the reason for that was was when digital was really emerging. And I loved and was really excited by the new opportunities, especially for smaller businesses. But when you're working for a large organisation, and I think many people found that at the time, it was like a little bit like turning the Titanic, it took a little while for large organisations to feel comfortable. Whereas I was kind of really keen to jump in and get started and learn as much as I could. So it was a really good opportunity. So I'm coming up to my 10th business anniversary in February. Wow. It was perfect timing because it was when my daughter was starting school. So it was a flexibility choice as well. And it has been that for sure. But it's just let me work with a whole range of clients across a whole range of industries and really learn marketing inside out.
Donna Hann
Hmm, yeah. I can imagine it would be a big shift to to go from like working for big corporate style business to then working for the smaller, like small and medium sized businesses but all for yourself in that space. Was it a big adjustment.
Kym O'Gorman
It wasn't it wasn't I had been. I'd started off in my career in sort of government organisations and small businesses as well. So I was used to making $1 stretch along way. It was really great training to work in an organisation where we did have big budgets, and I got to learn the ins and outs of TV advertising and radio advertising and all the production and everything that went along with that. So it was a really great training ground. In the last probably four or five years of my time there. I was the general manager of the XXXX Ale House, which was the brewery tour and function centre. So I there was my training ground and it was such a good opportunity to learn small business and running a small business within the safety of a large organisation. So, you know, those last few years we're still fairly small business focused. So yeah, I got the best of both worlds.
Donna Hann
Yeah. And working for a beer company. I'm sure you occasionally got some benefits.
Kym O'Gorman
Uh, yeah, we sure did. And so funny because for years, I never drank at home because we have so many social functions. So it's kind of home was my break. There's lots of amazing benefits special.
Donna Hann
Okay, so let's get into your expert space in the marketing world. Why is marketing like having a marketing strategy? Why is that so important? At any stage of business?
Kym O'Gorman
I think the challenge is there are so many opportunities. And if you're like me, and you're attracted by sort of bright, shiny new things, you can end up trying a range of different tactics. One, never giving any of them the chance to really embed, and to not really taking into account whether or not they're valuable for your target audience. So I think what a strategy does, is give you the opportunity to step back and really think about what your target audience needs and how you're going to move them through the journey of never having heard about you before, through to becoming a customer and raving fan. And I think a lot of people can hear the word strategy and get quite scared, because it seems like this really big thing that should take days to create, and possibly you put all that effort in, and then put it in a bottom drawer and never look at it again. And I think what we need to do is look at a strategy as that guidance as that sort of roadmap for you in your business, it's never going to be set in concrete, and it needs to adjust with your business. But I think if you have no structure and no boundaries, it's very hard to get results. What I love in life and in business is boundaries, let you actually test and push those boundaries, because it still gives you a safe path to travel. And I think it's the same with business. If you've got that plan, you can still try new things. It's not like you're saying no to everything. But you've just you've got a filter to test it through.
Donna Hann
Yeah, I love that. And I love that you said like, sometimes it's we don't give it enough time to embed. And that's key, right? Like, you've got to give it enough time to actually build traction and see the results. How like, I know how long is a piece of string? Like, that's really tricky. But how do you work with that with your clients in going well, node Hold on, we're not going to pull it just yet. And in the same end of the question, like when is the right time to pull something?
Kym O'Gorman
I think I mean, it's definitely a It depends. And and I think that's what's so frustrating in the marketing space is most questions haven't it's depends answer. But I think with one of the key parts of a strategy is the monitoring and measuring of it. So some tactics, you'll notice very quickly, because it's almost an immediate response. So you can sort of say, yes, that's worked, or No, it hasn't. Whereas others might take a few months to really kick off, especially in the digital space, because it's very competitive. And usually in the digital space, whether it's your SEO or social advertising, you're relying on machines to learn a bit, and you have to give them time to learn to then really perform well, to then measure not whether it's successful.
Donna Hann
Yeah, yeah. And for those people who maybe hear the word static strategy, like you said, and kind of get bit scared by that, do you want to unpack for us? What makes up a marketing strategy and more detail?
Kym O'Gorman
Yeah, absolutely. So to start with, the very first place to start is really understanding your target audience. That's, that's the filter that everything should be run by. So it's overwhelming for us to like, for me to say tiktoks Amazing, it's really fun, you can spend so much time there. But depending on the business, you know, it might not be appropriate at this stage. Same with any platform, any media, you know, you could say TV advertising is the be all and end all. But if you're targeting anyone under the age of about 30 Doubt, they're probably turned on a television, that's something that mainstream channels, so you really need to understand your audience, and then look at your business goals. So sort of understand your revenue goals, your impact goals. So it's not all just about financial, but it's the community you're trying to create the impact you're trying to have. Look at all of those business goals, and then look at how marketing can support them. So understanding that from those top level business goals come your marketing goals. So it might be community size, or it might be your email database, or you know, you're getting some really specific measurable goals in place that you know, are moving you towards those business goals. I remember back in uni, which was a long time ago, having the lecture describe the difference between strategy and tactics and they sort of said if your goal is to travel from Brisbane to Sydney, your strategy is the way the path you're going to take and how you're going to get there and tactics is then getting in the car turning on the ignition you know the step by step. So it comes to sort of overlooking so what where am I trying to travel with this business? What am I trying to do? And then you work out the tools that will get you there in the most efficient and effective way. So you need to get my goals are very variable Wouldn't your target audience is very important. And then the way I've generally will have a look at the competitive landscape, it can be tricky, and it can be a trap, because you can sort of look and go, Oh, I'll never catch up to them, or I'll never be able to do those things. So it's not from a comparison point of view. But it's just understanding the playing field you're competing on, so you can see where the gaps are. And you can see where the opportunities lie. And then I look at the five phases of marketing. So that's the phases that take customers from never having heard about you through to that becoming raving fans and customers.
Donna Hann
Yeah, right. So do you would you mind exploring for us what those five phases of marketing are?
Kym O'Gorman
Yeah, absolutely. So the first one is awareness. And that's raising the awareness of your business and your brand in your customer and that target audience, sometimes that might be awareness of a problem that they might not realise they have. So in this phase, you sort of generally coming through there might be not aware of a problem that they have, and you're educating them about an opportunity that they face, or they might be aware of the problem, but don't know about the solution you offer. So it's an education piece. And it's a piece of a way to get in front of new audiences with what you're able to offer. And then the next phase is lead generation. So that's where depending on your business, it's getting them into your ecosystem and into your you know, so it might be your email database, it might be within a community, sometimes, it's not ideal, but sometimes it might be a social media follow or a Facebook group or something like that, I always try to find another way to generate the lead into your own space. Because as we all see, social media can be really volatile, or, you know, really unpredictable. So ideally, it's, you know, capturing that email address, getting the discovery phone call, you know, if you've got a brick and mortar business is getting them in the door, it's kind of the ways of, so that they know more about you and get to learn who you are and what you do. So that sort of covers those two phases, cover off the nose stage of the know, like and trust path that we want to get customers along, then we come to lead generation. And that's the nurture as a lead nurturing. So that's the nurture phase. And that's where we're building the like, and the trust, so people might know about your business. But in this lead nurturing phase, we're sharing a lot of information, we're showing our personality, we're demonstrating our company values, we're getting them to really know who we are, so that when it comes time to buy our product or service, they know that they trust us, and they're aligned with us. And that will be their choice. So that path can take anywhere from five minutes to five months to five years through to the next phase, which is conversion. So it depends on your product. Like if I'm looking for a black jumpsuit, and I go on a Google it, and I might find a product. And I might like it, I might do a little bit of research around reviews and things and I might buy it. And that could be really, really fast.
Kym O'Gorman
Or if you're selling a membership, or a mastermind or a larger ticket item. There's I mean, there's people I follow that I've been in the ecosystem for years, I haven't left yet, but I haven't yet been ready to buy. So it's that's very much that how long is a piece of string scenario in that lead nurturing phase? But you'll know and again, if you're measuring and monitoring well, you'll know On average, how long customers take to convert. So you'll be able to tailor that marketing and make sure that you don't get bored and fall off just before they're going to convert, which is a big risk, or Yeah, might as you said, you know, when do you know when to pool? Well, if you don't really know your data and see how your existing customers have purchased or the time they've taken, you might jump out just before. So then the conversion purchase process is one of the most important because this is where you're convincing people like they're handing over their cold, hard cash. And at that pump at that moment, the experience they have will determine whether they buy from you again, if it's like a membership or something like whether they stick around and renew, whether they refer their friends and family, whether they write reviews. So it's not that you get someone to the point where they purchase and job's done. If anything, that's where a really important phase starts.
Kym O'Gorman
And then the fifth phase is the review, read the repurchase and renew and review stage where you're getting them into that cycle of ideally, renewing or coming back for other products or referring people through and so that's almost a repeat slightly tweaked version of the lead nurturing phase. It's another really nurturing phase so that you can get them back to that purchase again. Yeah, the five phases.
Donna Hann
Yeah, and I guess that last phase as well because they've already been through that purchasing process. They are your ideal client. So it's that beautiful last piece is how you can keep educate between yourself and keep tweaking your business and your marketing to appeal more and more and more to that ideal client, right.
Kym O'Gorman
And the beauty is you've got a relationship with them. So you can actually ask, you don't have to guess anymore. You don't have to make assumptions. You can weather it, you know, if it's an audience of 10,000 people, then it might be a survey. But if it's 10, people, you can jump on a call. So there's such a valuable group of people, especially from a human perspective. But they're also amazing data to feed into some of the tools you might choose to use so that you can find more people just like them.
Donna Hann
Yeah. Oh, my goodness, we've already covered so much great stuff here.
Kym O'Gorman
People's brains on frying, but it's just a really easy way. Because the way I then look at my clients is you map that out. So you sort of look at each phase and said, What am I doing in the awareness phase? And what tools can really help me there? So SEO plays a massive part for many businesses in that space. Because if I am Googling, like jumpsuit, you want to be appearing. So you know, that's where your brand will potentially come up in my radar for the first time. But you can step through that five phases and go what are all the things I could possibly be doing? So I will generally do a massive brain dump, and then sit there going, and in reality, how much time money resources do I have, and then cross out all the things that don't fit into that filter? And then you can make a plan from there of prioritising which ones you start with. So it gives you it lets you narrow your focus from a really wide focus into in the next 90 days. What will I do, and where I generally encourage my clients to start is at the review, renew repeat stage. So we sort of plan out from start to finish, but then implement backwards, because you've already got your existing customers, they are really easy to access, and they're really easy to look after. So are you doing the right things for them to try and get them to come back. And then you know, that purchase experience before you start spending 1000s Trying to get new people into your funnel is are your foundations in place is that purchasing experience as good as it can possibly be? Because you don't want them coming in the front door and out the back. You know, that's not an efficient use of your time and resources. So you sort of then actually implement backwards so that by the time you get to the awareness phase, you can comfortably invest, because that's generally the most expensive, it's kind of more expensive to get new people and new eyeballs than those already in your system. So you can comfortably invest knowing that the rest of your systems will look after them.
Donna Hann
Yeah, I really like that. And I think people don't speak about that part, as much as we probably should be speaking about. So that's, yeah,
Kym O'Gorman
all we think about is getting new people. And I mean, I can't tell you how many shops that, you know, I've been excited and bought and then sort of forgotten or, you know, it's not and that's where personalization, and some of the tools we can access now, especially around email marketing. You know, once we understand what a particular customer is interested in and likes, we can track that and then give them more of what they want. It's really, it's really fairly easy to do these days, which we just wouldn't have had that capability even I mean, definitely not 10 years ago. Yeah, so I think it makes our job a lot easier.
Donna Hann
I want to tell you about my upcoming launch of my group coaching programme, ready to rise, which is happening on the 14th of February. It's a programme specifically designed for mums in business that will take you from being an overwhelmed entrepreneur feeling alone exhausted, and burnt out to a thriving entrepreneur feeling energised, inspired, and ready to grow a profitable, sustainable business in alignment with a healthy work life blend, because we want to be present with the people who mean the most to us. And we also need to on our own self care needs equipped with the knowledge to transform your business into a business by design. And that my friend is how you can begin to enjoy the freedom and benefits of running your own business rather than your business running you. So if you're ready to rise to the next level, make sure you join the waitlist and benefit from some of the early bird bonuses when the doors open on February the 14th. Head to Donna hann.com forward slash course for more information. Now let's get back to the podcast.
Donna Hann
Cool. So I want to just take a second to recap what we've already covered because we've covered so much already and I do have more questions. But so we've talked about why a marketing strategy is so important. We've talked about what makes up I guess the bones of a marketing strategy. And then you've identified for us the five phases of marketing, which is so powerful. Do you think that at different stages of business as in at the startup phase compared to maybe in a growth phase? There's different strategies that we need to be aware of or different Um, maybe tactic, so whatever the correct language is around that that we should be aware of.
Kym O'Gorman
Yep, definitely. And I think it comes down to, especially in that startup phase, it's lean, you don't yet have that customer data. So you do have to try a lot of new things. And that is the phase where you'll fail more, because you do have to try and capture some of that. But at the same stage, you're a lot more nimble, and you're a lot more able to adjust. It's also where a lot of relationships are formed. And if you're doing a good job, and can get some really great collaborations in place, you know, it's easy to do that as a small business versus a large business, I think. But in the growth phase, you then have so much of that customer data, you can get really specific and I think that's where it gets exciting. But I think it's where, for some businesses, it can become a little bit overwhelming in some ways. If you're not a data person, if you're not a numbers nerd, which I am 100% not, it can be tricky to sort of really analyse and really get into it. And so you have to overcome that because it is a mindset shift. And that's really all it is. But just looking at sort of how can you play with that data to make sure that the next decisions you're making are performing for you? And that you're cutting off or cutting down on the things that aren't working?
Donna Hann
Yeah. So what sort of data should we be tracking? Again,
Kym O'Gorman
it depends on the business. But definitely, you know, your Google Analytics, for sure, understanding the customer behaviour on your website. Assuming every business has a website, I am of the school that every business should have a website. Absolutely. In this day and age. Now, it doesn't have to be bells and whistles, but you need to have a home, that is kind of the mothership, for your marketing, so that all of the other activities you do send people to that one place that you're in control of. So definitely understanding your customers behaviour on the site, understanding where they're coming from, because you might be spending tonnes of money on social media advertising, and all of your traffic is coming from referrals. Or you might be ploughing heaps into SEO. And you can look at those metrics and see that it's not yet working. So you can ask the right questions.
Kym O'Gorman
So I think Google Analytics, if you're using social media, obviously, all of the insights that they provide, which are really helpful, but I like to set up a monthly report for clients that generally have similar sorts of things they should adjust per client. But the top line is your business goals. So you know, what are your financial goals? What are your community goals, so that you can then measure everything underneath. And then it is things like sales and revenue, if it's a ecommerce business, then they'll have their sales and their average order, and repeat customer percentage, and all of those sorts of things. So it does depend on the business, but it needs to be something that you look at. And I know you're a big proponent of this, I mean, at least monthly, I think you can get caught up. Because the old refresh button and things like real time on Google Analytics, where you see how many people are on your website at this exact moment. Or, you know, the touching going off on your phone, if you've got a Shopify website, it can also be very distracting. Yeah. So there's a fine balance. But looking at those and knowing, looking at the short term performance, and then the overall trends, let's see.
Donna Hann
Yeah, cool. And I think it's really interesting to when you do get your business to a stage where that data is there and available for you. And you map it out, it's actually really encouraging for you in your own mindset, because sometimes we're working so hard on doing all of the things. And when we're not reviewing it, it can feel like nothing's working sometimes. But then when you actually look at the data, and you go, No, hold on my following is growing or my email list is growing, it's happening, you know, yeah. But if you don't pay any attention to it, it can sometimes feel like it's not.
Kym O'Gorman
And that lets you also look at the metrics that matter for your business. So your Instagram following might not have shifted in the last six months. But if your revenues going up 20% month on month, and your email list is growing, who cares? So it's really lets you sort of narrow down and because the things that we're often attracted to looking at, might not be as relevant for our business. Now it might be because if you know that for every 10% of growth in your Instagram, following you get an equivalent 10% annual revenue, then that is one definitely a metric you should be measuring. But it's that it's that bigger picture that I think a lot of people especially if we identify as creatives, or if we identify as you know, more the words people we might shy away from, but it's there's just so much power in it. So it makes sense to dedicate even a little bit of time each month to that.
Donna Hann
Yeah, and just give yourself the time and space to learn as well in that in in measuring your metrics because you might know Don't know what you don't know yet. And so, you know, if you're unsure of like, well, which ones do I actually look at? Like? What's relevant for my business? If people are unsure? What would be the advice that you would give them? If they're just starting out? And they're like, Well, I don't know which ones to really track to, to understand what's really going on? Do you have any?
Kym O'Gorman
Oh, definitely your own sort of the purchase analytics, so depends on where that purchase transaction happens. So for some tools like Shopify or WooCommerce, or you know, some website tools, it can give you that data at the click of a button. So it's very easy. If you've got a brick and mortar store, you might have to marry some online and in store point of sale, it might be a little bit more complicated, but you should know, you know, how much revenue was coming in how many sales or transactions that was. So you can work out an average order value. You know, there's there's things that are in that your business that align with those business goals that you need to measure. I mean, your accounting software would also help with that. But then things I think Google Analytics, it's free. And it's really valuable. There's another Google tool called Google Search Console, which a lot of business owners aren't aware of. And it's linked to your website again, but it tells you the search terms people are using to find you, and whether there's any broken links and things on your site that might be impacting the site performance, or your search engine optimization. So another free tool that is worth asking your web developer about, then your Social Media Insights, for sure, depending which platforms you're on, they're probably the big ones to start with all your email database and your data that you can get from your email marketing system.
Donna Hann
Yeah, beautiful. Okay, great. Now, the one thing that I've been, I guess, hyper aware of for a long time, but most recently, it was probably a few months ago, actually now could have been been more than six months ago, there was a bit of a crash on I think it was Instagram, and everything went down. And people went into like this mass panic. And it was that really timely reminder that although social media is fantastic, like you keep referring back to we don't own the space, and so in a moment's notice, or without a moment's notice, it can get ripped away from us. And if you've built your whole marketing strategy, and your whole business within that space, it can be really, really dangerous. So I would love to hear from you. What you recommend people doing in regards to building their marketing strategy beyond social media? You know, what sorts of things would you recommend that people are putting their efforts into?
Kym O'Gorman
Yeah, I think email marketing remains the absolute powerhouse of marketing it's, and generally, it's not, because I also don't believe there's one size fits all, or a cookie cutter approach to marketing. But generally, what I would encourage is that the social media efforts to get in front of new audiences, but then to push them to your email database, because then you do own them. And then, if Instagram reach tanks, like it does on a regular basis, or those days where it goes down all together, and people panic, or, you know, your Instagram following, your Instagram gets hacked, and you lose access, number of clients go through that process, and some have been lucky enough to get it back, and others haven't. And so they might have had 1518 20,000 followers in a really vibrant community, and then suddenly, it's gone, and they have no business. So I think you can't rely on those platforms. Now, I agree. They are absolutely amazing. And now showing my age, but I was in marketing for a fair while before they came around. And the opportunities they've given, especially smaller business are incredible. And they are free in air quotes, because you might not be paying cash, but you are definitely investing time. So I don't think they can be called free, but they make reaching new audiences accessible to anybody. So I think, you know, I, I am not anti social media. But we do have to be realistic. And I only think the environment is going to change because the owners of these attention platforms are starting to slowly be called to account for some of the behaviours of the platforms and I think it'll be interesting to see over the next few years. It I believe there's going to be a big shift.
Kym O'Gorman
And, you know, the more you watch documentaries like Todd Sampson's Mirror Mirror or the Social Dilemma, and people start because as a marketer, I love them. As a human. It terrifies me. And I think the next few years, there's going be some shifts. And so a lot of that data that we've been relying on through these platforms. You know, we've already seen some drop away. And I think that will probably happen more wha. So, you know, we need to be able to shift with that. And we need to be also understand that there's always going to be new things coming. So we need to be prepared, I don't think anyone can create a strategy that will work for the next five years, because, you know, look at the last five years and how much has changed. So we have to be prepared to learn and change. But I would still always say email marketing, aside from the fact that you own that database. It also converts way higher social media is not a high converting marketing tactic. It's really great for you know, that lead generation and lead nurturing and awareness. But when you come to conversion, email marketing wins every time, hands down. Yeah, and I'm not for one second saying do a weekly newsletter, because there isn't a human on the planet that needs another weekly newsletter in their inbox, but you need to create something that's really valuable that people want to open, and then you're in a really good position.
Donna Hann
Yeah. And I think if we know, like, that you've highlighted at some stage, these big companies, these social media giants are going to be brought to account for some of the behaviours that are going on. So why not now start building your email list just part of what you do. So that if and when that actually starts to happen, you don't go into panic mode, like the majority of business owners may do if they haven't prepared themselves in that way. Instead, you're in a position to be able to go okay, but I've already got my email marketing strategy mapped out, and it's working for me and I can tweak it, I don't have to start from scratch, like so many other people will be scrambling to do, yeah,
Kym O'Gorman
and you can just keep that relationship going. And then whatever the next platform or tactic is you can bring your audience along with you on it. So you're kind of creating, if you see people who, you know, when tic tock started emerging, probably like 2020, I mean, it had been around for a long time, but that's where it sort of took off through everyone being at home, you know, the people who could jump on one day and have 10s of 1000s of followers, the next, those who had very strong followings on other platforms, or an email database at their messaging, everyone's saying, Hey, I'm over here, come and join me. So it just means that it's the engine that you can power all of your efforts and bring people along with you. And it's also, you know, come Black Friday, as much as all I do is delete emails, but it's still, you know, because all social media platforms are so competitive and everywhere is so competitive, at least you're sitting in an inbox, yes, you might get deleted, but you're still you might sit there for a few weeks, and they might come across something else, you know, so
Donna Hann
Yeah, yeah. So what would you say, in kind of wrapping up the podcast? What would you say are the biggest mistakes that you see people making in their marketing?
Kym O'Gorman
I think definitely not having a strategy, I think, just trotting along doing things the way you've always done them. It might be working. And so I'm not for a second saying, break what you know, is working. But what's the opportunity cost of that? Or what might you be missing out on if you have to try some new things. So creating that strategy and having that map so that you sort of know where you're wanting to go and where you're starting from? And I think that's a really important piece in that measurement is, like, where are you today capturing that. So as you said, you can celebrate your successes in six and 12 months time. And you can see the difference, because I think we all it's like the, you know, analogy of the frog in, in warm water into boiling water, we all sort of only recognise where we are right now. Yeah, so definitely getting that strategy in place the measuring and monitoring the certain not being distracted by every bright and shiny new thing. I think that's a big mistake. And that comparison of my friend did this and was really successful. It's potentially a waste of your time and money.
Donna Hann
Yeah, it's been amazing, like you've given us so much value, and we've covered we've covered quite a bit today. Yeah, we know, this is great, though. This is the sort of stuff that, you know, I think people are probably thinking, but maybe not feeling that they have the space or the confidence to ask these questions, which is part of why I do the podcast because I want to be asking the kinds of questions that I think the listeners are wanting answers to. And you've really uncovered some really great concepts and ideas and certainly solidified for me that within my own marketing strategy that I'm either doing the right things, or I need to be looking and kind of honing in some more on some particular areas. So I'm so glad that our paths crossed. Yeah, at the conference that we were both attending a few weeks ago. And yeah, I really appreciate your time in sharing your expertise and knowledge here on the podcast with my lovely listeners, but if people want to know more about, you know, creating a marketing strategy or or, you know, if you've got a checklist or anything else that people can grab.
Kym O'Gorman
Yeah. So on my website at the moment, my websites Kim O'Gorman dot com today you and Kim is with a y. So watch out for that one, that I've got a marketing health check. So before you start developing a strategy is kind of capturing that information of where are you now where the opportunities might lie. So that's on, you can see it on the homepage, I can give you the direct link for your show notes. Yeah. And then towards the end of the year I did last year, and I'm aiming to do the same is to have a bit of a planning document for your strategy for next year. And it's not overly arduous. And you know, people sort of told me, they sat down for a couple of hours and fill it out, but it just guides them through that marketing strategy. It's a document that I use as the basis for most of my clients. So
Donna Hann
Yeah, awesome. That would be amazing. Thank you.
Kym O'Gorman
You're welcome.
Donna Hann
So we'll link all of that in the show notes. And you're also on Instagram, right? Yes. Yeah. Everywhere. Yeah. Kym, she's everywhere chemo God and everywhere. Kym with a y. Go and find Kym and see the marketing goodness that she has available. Because in having conversations with you and being part of the conference panel, where we were both there together a few weeks ago, I was just like, wow, this lady she knows her stuff. So thank you so much for your time today. And I can't wait to share this episode with everybody. It's been such a great chat. Thank you.
Kym O'Gorman
Excellent. Thanks for the opportunity.
Donna Hann
Thank you for listening to this episode of the She's in Business podcast. If you enjoyed it, please share it on Instagram and Facebook and I'd be so grateful if you could leave me a review on iTunes. Be sure to include your business name and Insta handles so I can give you a shout out to if you want to know more about what I do the programmes that I offer, then head over to www dot Donna hann.com and follow me on Instagram at Donna underscore Hann underscore SIB. I hope this podcast inspires you to be courageous and take action in carving out your very own business by design, where you can avoid burnout and shine like the universe is yours.
