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Erica McInerney is a highly skilled and specialized marketer who teaches small business owners how to use marketing and social media in a smart, impactful and relevant way. As a regionally located business owner herself, she really gets it when it comes to marketing your small business in a regional area. So she's on the show today to share her knowledge and to help you keep up with the ever changing world of social media. This is the she's in business podcast, where every week I'll explore topics and have real conversations around what it's like to run a regional business, the advantages and the unique challenges. I'm Donna Han, a seasoned regional business owner, and certified high performance business coach. I'm here to make training and professional development easily accessible for regional business women everywhere. So join me and guest experts as we share tools and insights to elevate your business, boost your mindset, and ensure that you never feel alone on this journey. No matter where you live. I'm fired up. And I'm here to educate you on what it truly takes to grow your business and your mindset beyond what you thought possible. Before I introduce you to Erica McInerney, my guest on the show today, I feel like I need to tell you that right now the doors to the regional business, women's membership are open. And if you haven't already checked it out, you definitely should, if you're time poor, but you understand the power of upskilling your knowledge when it comes to growing your business and moving the needle towards smashing out those big goals. And when it comes to growing your mindset to cope with the ups and downs of entrepreneurship, you want to have the strategy to generate that healthy profit in exchange for all the time and energy that you put in, then this might be the thing that you need. If you're frustrated by that lack of support available in your area, I know that I definitely feel you on that it's a bit of a logistical nightmare to get to the big smoke long drives, regional flights, overnight stays all the things that get super expensive. This is for you. It's bite sized concrete, practical business education, you can access it from anywhere, anytime. And I'll help you to move your business forward without traveling and I was in spending loads to make it happen. So this membership is exactly for you as a regional business woman to get all of the things that you need a monthly Calendar of masterclasses and planning sessions and networking sessions group coaching. And then there's the ever growing Netflix library of recorded masterclasses that you can access via the free app. So this, this month, we're opening all the doors are always open, let's say. But if you joined before the 23rd of March during this launch, I'm making sure that you get the last opportunity to join as a founding member. So as of the 23rd of March prices are going up to join the membership. So as a founding member, you will lock in the rate of $97 a month works out to be about 25 bucks a week. And that remains fixed for you for the lifetime of your membership. So effectively, if you joined before the 23rd of March, you will get the lowest price and it will never change from for you even when I put the prices up. So go to Donna han.com forward slash success. You can go check everything out there link is in the bio. But it is packed to the brim with awesome guest expert masterclasses just like the one that Erica has presented for us inside the membership. And that is a great segue to introduce Erica to the show today, because not only is she on our podcast, but she's also has been a presenter inside the membership. So Erica is a regional marketing mastermind. She's got 20 plus years of experience in this area. And she's here today to impart her knowledge to you particularly in the social media space. And as it applies to regional businesses. So big long introduction, but welcome to the podcast, Eric.
3:57
Thank you for having me. That was great. I got to get the whole sales spiel.
4:03
So let's dive in. Tell me a little bit more about your business journey. I think it's really great to hear a little bit about, you know, how you've come to be where you are now. We're all on our own unique journey. And also, I'm interested to know why you're so passionate specifically about regional and rural areas and small business. Yeah,
4:24
my journey was, I mean, I guess a pretty straight line. I grew up in Gippsland, which is where I am now. moved away when I was 17. went to uni, studied media comm started working in advertising. Did the stint in London worked in advertising marketing, you know, just just really, it's really been a passion of mine for a really long time. 28 years, actually. Wow. No 29 years this year. Yikes. So Who Yeah, worked in, was working in marketing for a really long time met my husband. And at the time that we sort of got together and got married, he was working for a really big charity. And we had our first child and I went back to my job as a general manager, and I realized that it just wasn't going to work for me. I just couldn't, I couldn't do advertising was always my baby. And then all of a sudden, I had a baby. And I realized, oh, okay, I don't have the time to do these two children. So we started to kind of formulate a, like an escape plan, I guess. And, you know, 1718 years after moving away, I convinced him to move back to Gibson. So we're in Warragul. And I said, you know, I don't really miss I want to raise the kids. I was pregnant when I can. So I got tickets. And I said, you know, I don't really want to work in advertising anymore. I'm done. I'm exhausted. I'm burnt out, you know, just it's pretty full on. And yeah, I got back here, I started a farmers market with a friend, I started to get some part time work in marketing. So I loved it. The market was incredible. And it really sucked me into the world of social media marketing, because we had no money. And, and I realized the power of Facebook, you know, this was back in 2013. So Facebook was like, really up and coming. Yeah. And yeah. And then then this business, which I've been doing for eight years now McInerney came about really off the back of that, because what I started to find was that success that I was having, I was imparting that knowledge on to the store holders and small businesses and and so they were coming to me for advice now buying me a coffee and saying, Can you help me get set up and tell me what to do? And yeah, after a while, I just sort of thought, there's a real need here. So I started to do workshops, so I could do one too many. And then I thought maybe I was turned into a business. And a few months later, I was full time in the business. And yeah, I haven't I haven't stopped here. Yeah, sorry. That was really long winded.
7:14
No, it's, it's really interesting. And it's funny as you're talking, I'm like, that sounds so familiar to me. Because my story too. Yeah. But
7:24
I think the passion for regional rural businesses really just has come out of that. And I've just because that's who I'm mostly working with, I can see the challenges, I can see that having come from working in the city, big cities for a long time. I know that CD agencies don't necessarily get the difference down here. And also, it's expensive. And so being able to offer, you know, high quality marketing advice that's accessible and affordable. And from someone who understands what it's like down here and what the differences are, and how important certain little works are and community networks. Yeah, it's kind of where that passions come from. Yeah, absolutely.
8:10
And it is really different. What do you reckon are the biggest differences either advantages, challenges that you've seen? Because you've had that really? You've seen both sides, right?
8:21
Mm hmm. Look, I think the probably some of the biggest challenges, but also the biggest opportunities, depending on what it is that you do, is the smaller audience. So that can be a real blessing. But it can also be a real curse, depending on on what you do. Having a having a smaller audience, like if you're in a retail business has its challenges. But it also being in a regional area, being in a small town, you do have access to like closer networks, and people who, who actually care about shopping local, and so tapping into that can be really good. Obviously, major challenge is online shopping. And I get it because and I you know, like I'm not saying I don't online shop from time to time, but I try not to because I I know that it's cheaper. I know that sometimes it's faster than you know, waiting for something to come in. But I also know that you know, 6070 What is it? 6870 cents on the dollar that I spend locally, actually just keeps circulating around and my kids school here and my, like, my friends are owned businesses, and I really want to keep that money. Local as much as I can. Yeah,
9:35
yeah. Yeah. So powerful. And I agree. Like I think I love regional living. And the reason that we love it so much is the community that's here, right and like that's one of the favorite parts of what why we're still where we are, and have been regional for so long is the community and I want to talk more about that later on as we go. Because I think there's a lot of potential in it. and opportunity in that. But social media, let's talk about that to start with. So social media is really an essential marketing and advertising tool, right? For a lot of businesses nowadays, well, I don't really know of any business that doesn't really use social media in some way, right. But it can be challenging, because it's always changing. And there's a lot of noise around, you know, what you should do and what you shouldn't do to keep up with the changes and the different ways that people are consuming social media as to the way that they did it. Say, like, what you were saying, when Facebook was really, really big, like, it's so it's shifted so much. And I feel like, you know, keeping that whole notion around, keeping up with what's relevant, and making sure that you are cutting through the noise for your business is so important, which is why I reached out to you to be on the podcast today. It's also why I reached out to you to be a guest presenter inside the regional business, women's membership as well. So you know, in the membership in presenting it in that space, I know that you're going to take us on this deep dive into social media and you know, talk about how it all sort of works right now and how to reach your goals and things like that, and to be more visible. And you know, there's so there's so much content there that I know that you're going to share with us. And I don't want to give too much of that away. That here on the podcast today, I'd be really grateful if you could sort of share your viewpoint to get us started on a few ways that I guess could potentially reduce the stress or the overwhelm, maybe even the guesswork that comes from knowing what to post because you see these trends that are like do this and do that. And here's the next thing that's really popular, endless, like our stream is filled, I don't know about yours, but mine is filled with all these different gurus who have these different things that they're telling you to do. And it's can be a real struggle, and sometimes a bit of a trap, I think too. So, you know, it takes you away from the things that are really going to move your your business forwards. So I'd be really grateful if you could share your viewpoint on that. And maybe a few ways that would either help avoid getting stuck in the trap of doing all of those things.
12:14
Yeah, yeah, sure. I think, for me, I always start with, what does one of my business goals? One of my business goals? What are my marketing goals? Who's my audience? What do I need? You know, what, how many people? What do I need in my business in order for it to be successful? One of the things I think that particularly new businesses, or people who are new to social media don't get is that it's a tool. You know, Instagrams, a tool, it's not a marketing strategy in itself. So, so understanding what you want to achieve, your what your business goals are, who your audiences are, start there, always, because you want to keep coming back to that. And then you want to say, well, which channels are important to my audience? Which channels? Am I going to reach my audience, so that you don't pick a social media platform just because everybody else is doing it? You're choosing it, because it can actually help you with your goals? And then it comes down to what are my resources? What are my skills? How much time do I have? How can I do this? Well, how important is it to me, you know, because I think we don't prioritize social media properly. A lot of people that I work with, prioritize it really low, and they say, I just don't have time for that. So annoying. I just post whenever I can, and, you know, it's, and it doesn't give them notice, probably, but then there's other people at the other extreme, who all they do is, is post and post and post and hope that you know, something's gonna go viral, and something's going to work for them. Yeah. So that's a really easy place to start. And to really, whenever I work with someone, we do this whole reset thing is what you're doing. Right? Is that correct? And, and then, you know, you talk about stressing over what to pose, which is, which is what I talk about all the time, it's not not stressing or guessing. Because when you really get to understand your audience, and you really understand that, that these these social media platforms, at their very core, their networks, so they're not broadcast media. I think that's a really important feature, as well understand that you're in the center of all of these networks, and every person you're networked to, is in the center have networks and if you can bring people to you and go out across their networks and get people talking about you or sharing your content or doing things like that and Now, that's when you start to, as you say, move the needle in space.
15:04
Yes. That helpful. Yeah, that's a beautiful visual, though, actually, as well, you know, and I, you know, when you were kind of, for me, I'm like, Yes, like, oh, we we forget that, yes, we're the center of ours, but then the person that we're reaching as a center of theirs, and if we can connect, treat it like a network, which is what it is, bring all that like, access as many like that's the opportunity, right with it. Yeah,
15:28
the opportunity with organic social media is, is comes in those networks. Instead of trying to broadcast like, this is what I want to tell you, this is what I want to tell you, this is what I'm doing. You really have to sort of flip it when it comes to social media and say, What do you want to hear from me, this is important to you, because you're trying to attract people. And then once you've attracted them, and they're following you, and they're connected to you, you also need to nurture them. So there's different, there's different parts of these platforms that you can do those things really well, like, I'll use it, I'll use Instagram as an example. Because it's easy one, you make reels to attract people to you. Because those reels are more likely to be seen by people who actually don't follow you. So they might only hear about you for the very first time from watching a reel and they come and they go, Who is this, and then your your grade your profile, your bio, that's really important. Because when they come to see who you are, and what you do, you're going to want to make them stay. Yeah. And once they stay, you've got stories and stories are seen, like 90 something percent of the time, your stories are seen by people who already follow you. And so, you know, if you're using those stories to walk, keep your audience warm and nurture them and messaging you and having conversations with you and things like that, then, yeah, I don't know if that makes sense. But I kind of see it like an
17:01
ecosystem of it. It is it is.
17:03
And if you're posting in all of those places, you don't have to post that often. You just have to do it in a really, you know, in a really strategic and considered way. So you might only do one reel and one grid post a week. But you might, because you might already have a lot of people who are following you. Yes, you might instead choose to use stories as a way to Yeah, drive that engagement. Nurturing? Yep, yep. 100 Everyone's different, though.
17:29
Yeah, that's right. Yeah, it is. Yeah. 100%? And do you have any strategies or tips, I guess, around creating that engagement, you know, driving the DMS and like really getting it from just being that my Yeah, I like this person, this stuff looks good actually building that relationship.
17:53
Yeah. Again, it depends on what you do, and who your audience is, and what they're interested in, like, what, what's gonna make them want to contact you. So not every small business can be the face of that small business, I'm lucky I can, you're lucky you can. But if I was selling cosmetics or something, for you know, younger people, I probably wouldn't, I don't know, I might not want to be the face of the business because I'm a 48 year old woman who to kids, and, you know. So I think getting again, just getting to understand what they're interested in and why they might be interested in you is a good way, not just resharing stuff from elsewhere, is a good idea. To nurture, making content that feels a little bit more intimate, a little bit more direct. And you'll hear this all the time, but adds value. So, you know, adding value to people is really important. But it's not always going to be discounts or tips or things like that, you've got to get to the heart of what it is that people like about you. And the best way to find that out is to look at your insights, or to ask them and just to see, see, see what they're into. Yeah,
19:09
asking the questions and creating that opportunity for them to engage with you. Yeah, yeah, I really like using guy do stories, like every day, I find that the easiest content to create is stories, know why I just find it so easy. And you know, using that sticker function, you know, to make it really simple for people to be able to interact with you and you can ask the questions and get some feedback from people in that way. I find really effective. That yes, it's just I guess, yeah, understanding like you said, going back to those basics that you said at the beginning, like really knowing who your ideal customers are, and what are the values of the business and getting all that that real foundational stuff. Really clear. I think that's important. You
19:56
might find that had Being a Facebook group, for example, is the absolute best thing for your business. And, and then but you're running around doing all of these other things. And so you're not focusing all your attention into that group and nurturing that group. Yeah. You might think like, you might think that I should be putting all of this energy and attention into Instagram, because it's the it's so popular. Yeah. But your audience is probably on LinkedIn. And you know, same same with me. And so it's really, it's really important to keep going back to your goals and your audience, and making sure that they're still where you thought they were, and making sure that you're looking at your insights to see if you are connecting. Yeah. Where's the web traffic coming from? Where are the sales coming from? It's actually really fascinating. When I work with like, ecommerce businesses, for example. And they will swear black and blue that Instagram is their platform of choice. And yeah, Instagrams great, but then we go to the website, and more sales are coming through Facebook, and all they're doing is sharing content from Instagram to Facebook. What if, what if you made content for Facebook? That was different and an interesting and engaging and specific and, and see if you can get even in a squeeze even more traffic? Yeah, more sales out of Facebook? And yeah. I don't know. Sometimes I think, in business, particularly with this, all of this AI, which we're not going to go into, because God, that's a whole nother topic. Yeah, there
21:47
has to be a whole separate in itself. But
21:50
I feel like in business we we look for way is to make our lives easier. And so we schedule posts, for example, yeah, we might have some automations in place, and we go job done, look at May, I've got my whole next three months worth of content scheduled, and it's just going to go off and it's going to be fine. But that doesn't necessarily mean that's going to work. And it doesn't necessarily mean that the automations and the the tools that we put in place to make our lives easier, are actually good for our customers and our and our audiences. So even with things like scheduling social media, and people are going to HATE me for saying this. But sometimes scheduling is the wrong thing to do. Because it makes your life easier. But you're not present. Yeah. And the apps know you're not present. And you're not doing the activities around that scheduling that you need to do. Because you're like, I've got three months worth of content done off it goes ordered, you're not engaging. You're not read, you know, you're not nurturing, you're not reaching out and connecting with people you're not looking at who is viewing your stories and seeing how you can connect with them. You're not doing any of those things. Yes. Job done. Yeah, I go.
23:10
Yeah, yeah. So I think like for someone like me, like I do use the scheduling tool, because if I don't, probably wouldn't happen, because I get caught up doing all the other things. But I do take notice of who's watching stories, who's engaging back making sure I'm responding to comments and all of that it's not like a set and forget, but it is interesting. You know, it's a good reminder, though, that you know, it you can't just set and forget, you still need to be active in there. And I think like doing daily stories, and all of that kind of stuff is is part of that for me. But yeah, when someone another guest that I had on Cal coral, she was working with a social media strategist. And they explained to her about, you know, the app knows that when you're scheduling that you're not on there. So therefore, it's not going to favor and push your posts out, as you know, to get the reach that maybe you would have otherwise, if you're posting organically, and I was like dancing, I don't want to hear that as, but I want to hear that. That, you know, we take it on and for me it's consistency is important. So I'm like, well, I'll do the scheduling. I get my consistency then. But then I also need to stay active in there and make sure I'm like you said doing the other bits and pieces. So it's it's just
24:22
habits, it's just little things that you can do. So having all the content done and planned and sitting there is great. But it is it really is important to be to go back to that what I said at the start of this interview that that is this their social networks. Yeah, you have to be social, you have to be pushing your content and you have to be pulling people back to you and if you're not doing those things, not only will the apps you know the the platforms themselves. Not like it yeah, important. But you just yeah, you just not. You're not visible. There are billions of voices out there. So how are you going to? How are you going to stand out? Because you don't have a following like, Taylor Swift. You know, you, you don't have those kinds of numbers. So you have to really focus on, on strategy. That's not just about attraction. It's not just about I use the analogy all the time. Like if you're at a, at a blue light disco, which regional people will understand. And you're passing someone in the corner, but you're looking at the, you know, you're looking over at someone else thinking, oh, yeah, how can I? How can I be with that guy, or that girl? You know, it's always it comes down to that, you know, focusing on the love the one you're with. And you can still obviously be attracting new people into your space. Yeah. But if you're not showing the people that already care about you the attention that they deserve, they'll Yeah, they'll hold it against you. Yeah.
26:10
Right now, and until the 22nd of March 2024, I'm running a special promotion for the Regional Business Women's membership, I'm offering a stack of extra bonuses when you join between now, and 5pm. On the 22nd of March, you'll get a bonus group coaching session with me, plus bonus access to my signature course ready to rise, and then make more money mini course, all of which equates to over $1,500 worth of extra bonuses. Plus, the other reason you want to join before 5pm On Friday, the 22nd of March is this is the last time I am offering the founding members rate. So as of the 23rd of March prices are going up. And the founding members rate is $97 a month, that's like 25 bucks a week. And that price will remain fixed for you for the lifetime of the membership. So effectively. If you joined before 5pm On Friday, the 22nd of March, you get in at the lowest price, and it will never change for you. Even when I put the prices up in the future, there will never be a better time to join the Regional Business Women's membership than right now. So don't miss out on the extra bonuses. And don't miss out on the founding members. Right? Go to donor hand.com forward slash success to join. I will link it in the show notes. And I look forward to seeing your gorgeous face inside of our membership. From like a regional business, is there a different? Is there something I don't know? Like I think about our the regional area that I live in considered regional. It's not a tiny town by population. But it is isolated with 600 K's away from near a city which is Brisbane, primarily very industrial town driven by the resource sector. It's like the biggest port, you know, like it's it's different. Right? Like it's not like a teeny little country town. But it's it's different from a city based business. And it's very unique in that way. So are there any social media specific strategies or tips or as you know, as a regional business that we could be doing differently? On the online platforms? Big question.
28:31
No, no, that's a that's a hard question. Because I mean,
28:34
I suppose for every business. Yeah,
28:37
I think I think there are some things that you can do if you want to reach more people, or if you want to use it to make more sales, and that might be looking at where organic, social media posting fits, and were paid, as well. Yeah, it's a bit difficult. recredit question.
29:06
Yeah, well, everybody's
29:07
different. It's understanding where you are, and what you want to do and who's around you. And and much the same as walking into a big networking event. You know, you you look to people that that, you know, to introduce them to other people. And so, in the, in the town that you're in, I mean, I'm in a reasonably big regional town to I mean, it's not it's not tiny. And I, I'm constantly I have good networks and, and those those networks sort of extend out into the region and out into other regional areas and, and things like that. So I know that I can call on anyone and say, Look, I've seen this thing or I can see this opportunity. Do you know someone out that local counsel or do you know how I can do this or you know, like, so making sure sure that you, you have those physical networks as well as those social media networks is important. And one of the things that, you know, obviously, that masterclass we're gonna be talking about is things that are marketing things that aren't digital that aren't in social media that aren't online. And I think a lot of businesses because there's so much hyperbole around social media, you forget how important a sticker on a car is, you forget how important our physical like face to face networking is, if you forget how important it can be sometimes to just pick up the phone, or SEO or whatever it is, yeah, that what are the other things that you could be doing your business, that social media, instead of just making four or five posts a week or feeling like you need to be? Yeah, on that on that content? Yeah.
30:51
Yeah. 100%, that question? I tend to Yeah, no, I think so. You know, I what I know that, you know, word of mouth is huge in regional areas, you know, and when you can, like your brand, when you can build your brand strength, so that people go, Oh, you need this, the person you need is X, Y, Zed. You know, like that brand recall, if it's really, really strong in your regional area is I mean, that's how I've built my previous businesses to be the go to in the regional space is, is that really high brand recall, but that also comes from the customer experience. So you know, making sure that the experience that people have means that they're talking about you at a barbecue, waiting to pick up the kids, you know, at school, and everyone's having a little bit of a chat, and they're talking about you for the right reasons and recommending you, The me that's big in regional areas, like that word of what's bigger for every business, but I think, you know, people will recommend good people, you know, they will do, they will go above and beyond to support you if you've supported them in their customer journey. And I feel like that's really powerful. And back to sort of like the digital space, Facebook community groups, I think, a pretty huge as well as an opportunity. Yeah, they
32:14
really are. And, you know, those, those Facebook community groups are really dark places. They can be really, really horrible in regional areas, because people like to get in there and whinging complain, yeah. So people get put off, but I say to people join it, and use the search, don't just narrow and get into the, you know, taking down the business because they've, you know, left their sign out or whatever. Use the search function, look for opportunities in those groups. Look for people who are looking for something, make recommendations when someone new is moving to the town, and they say, Hey, where's the best? Where can I get my children get swimming lessons nearby, then I can say, my kids go to this from school, I highly recommend it, you know, they've had a really enjoyable experience. And, and, and, you know, it doesn't cost you anything to do that. But that also helps to increase the visibility on that group, seeing most groups that you join on Facebook, you can change your you can lock down your personal profile, but you can change the profile that you have in that group, and see what your business details in there. So if you help someone out, and they go, Oh, that's really nice. Who is this? Was this woman? Yeah, they can click through and they can have a look and they can see what your business is. And maybe that leads to a follow. Maybe that leads to a future recommendation. Yeah. Every, every little bit of help you give every act of kindness everything that you do in a in a regional area or a small town. It increases your visibility and and your networks and your community and also
34:03
it's just bigger human. Yeah, exactly.
34:08
And experience which is my are one of my babies are out all day. It's some it's really important as a business to make sure that your marketing matches with the experience that people are having. And again, like I said, to keep checking back to your business goals. Just keep checking and saying Am I promising something and not delivering it? Yeah, a lot of people say to me, I don't have reviews turned on on Facebook because I'm scared of getting a bad getting bad reviews. What are you scared up? Yeah, there's something wrong. Why why do you think people are going to give you bad reviews? Fix that? Yeah. Don't worry about turning off your reviews because people will still review you in other places. Yeah, your hands but yeah, we're genuinely worried. Fix the Yeah.
34:58
My viewpoint on on that, and I this is what I teach inside the membership as well, is that you actually set the expectations for your clients and customers through your marketing. And that's exactly what you're saying to right is that if what you're marketing isn't what you're delivering, it's actually on you, because you've set the expectation of what they can expect when they buy from you or engage with you through your marketing. So you're actually you're the, you're the one is letting the whole thing down. So look at what it is that you're promising in your marketing messaging, make sure that that's actually true for the customer journey and experience. Because if you don't, there's going to be that gap. And it will, you know, you're ruining yourself in
35:44
Yeah, I look, I know, I've said this on lots of podcasts and things before, but that gap that you're talking about is is like, that's my that's the zone that I focus on the most is because that gap between the the expectation, and the reality is where disappointment is most likely to occur, even if it's a good experience, because not the experience are expecting if they're still disappointed. Yeah. And that's the one thing that you have control over is how you market yourself and what you tell people and you know, always being authentic, always being genuine, showing behind the scenes telling people if something's going to be a two week, wait on something, don't fluff, Don't fake it. Don't say, Oh, I don't know, straight pose or you know that you can't deliver, tell people offer them the chance to go somewhere else if they have to give them a reason to stick with you. And don't have, like, you got to close that gap. It's got to be it's got to be tight. Yeah. Yeah. Yeah.
36:53
I love that. Because it's so true like that. That is like, that's where the unraveling happens, right? You can do all of this incredible work and energy and beautiful marketing, and then not be delivering, and then you might have an influx of maybe sales to begin with, but that's not going to continue, because eventually people are going to see it for what it really is. Yeah,
37:16
yeah, absolutely. And, you know, and I, like, I get a lot of business that way. From people who have a disappointing experience. Yeah. You know, someone's promised the world and, and, and now they won't have that experience. And then they'll they'll come to me and say, Look, I did this and this and this, and nothing happened. Yeah. But, yeah.
37:43
It's what it is. Yes, yes. Oh, good. So much juicy stuff happening here today and the podcast. And you know, this, I know, inside the membership in your presentation, there's so much more that you're diving into. And so I can't wait for that. Because at the time of recording this podcast, you haven't yet presented inside the membership. But it's, I'm already just pumped to be able to share your knowledge with the ladies who are already members. So I'm really grateful for you, thank you so much for coming into the membership. But also for today, like the chat that we've had, I think it's really great to open our eyes and grow more and learn more all the time. Like we can't just stay stagnant and think, Oh, I know this stuff, because it worked. However, many years ago, it's always constantly changing. And, you know, there's always those, I guess, foundational cornerstones of marketing that will always stick and stay. But you know, we're evolving. Like the whole social media is just both incredible for our business, but also can be at our detriment if we're not using it as a tool in the ecosystem of our, you know, the bigger marketing strategy, which you said, and I love that you highlighted that. So yeah,
39:03
yeah, I think it's really important that, you know, one thing that we one thing that doesn't change as quickly is, is consumer expectations and emotions and, and our and our needs, we might be entertained by trends. We might be sort of titillated by something that's happening, you know, right now in the news and, and we can as marketers, we can tap into that. But when it comes to building that, know, like trust, when it comes to, you know, that that customer experience and creating those journeys and things, actually we haven't changed that much. We do use different tools. We do have different ways of communicating now. And you know, even for things like recommendations, we do use messenger tools we use you know, snap chat and Instagram and messenger and all of those tools to to give our recommendations now, but but we're still doing it. I don't know. It's some it a lot has changed. But we actually haven't evolved as human beings, I guess is what I'm trying to say without going too deep.
40:23
Yeah. Yeah, the psychic, the, the psychology that sits behind a lot of the marketing strategies is still very much the same, like the connection that we need. As humans, the trust the trust, yeah, and, and the outcome, like what we're buying into is what we actually get, like, all of those things have remained unchanged, and I don't expect that they will change.
40:48
No, and you can jump from trend to trend and you can try different hashtags. And you can, you know, do you use a different font and all of these things. But I think it's important to remember at the base of it, you are, you are dealing one on one with each each person who comes across your social media or your nose or your sticker on your car every time it's one person, and you should think about them as a human. Not a not a number.
41:21
Yeah. Love that. What a beautiful way to finish out the podcast today. Tada, she says. So Erica, I'm gonna link all of your websites, social media handles all of that stuff in the show notes. As you've heard on here, Eric has knowledge and understanding of marketing and specifically, regional marketing, I think is just incredible. So thank you so much for your time. Is there anything else you'd like to share with us or leave us with today?
41:56
I didn't know if I get started. I won't stop. So I'll just finish and say thank you very much for having me. And yeah, if anyone wants to reach out, I'm a human and I'm always some happy to, you know, answer questions in DMS and stuff like that if you need any help. Great, amazing.
42:15
Fantastic well, you can also catch Erica inside the membership so her session will be recorded and saved in the library. So if you're listening to this in the future you haven't missed out on Eric has goodness you can still jump in and get it if you join the membership and doors. We're not doing an open closed launch but I'm doing like a extra extraordinary launch because it is International Women's Day and you know we wanted to be able to provide people with an extra bonuses if they join this month. So doors doors are closing I'm putting in like inverted commas because the doors are always say it's a podcast. You can't do the fingers. Yeah. Maybe. So but yeah, definitely check out the Regional Business woman's membership links are in the show notes joined before the 23rd of March. And there's extra bonuses and also you'll lock in that founding members. price point, because I am putting up the prices as of the 23rd of March.
43:16
Thanks again, Erica. grateful for your time. And thanks for listening everyone. Thank you so much for tuning in to this episode of The shiz in business podcast.
43:26
Make sure you hit follow so that you are the first to know as soon as a new episode drops. And if you really want to deliver me smiles send me a DM find me on Instagram at Donna Han underscore coach and tell me what you loved most about this episode. Also, feel free to let me know what topics you need to learn more about if you are a regional businesswoman, ready to rise and soar towards success. I'll see you back here next week for another episode.
Transcribed by https://otter.ai
